Can you score with sports sponsorships?
A column by Rutger Mackenbach 5.5 million people watched the Orange Lionesses lose to Team USA in the World Cup final. A week before that, over 1 million people knew again that Max Verstappen is the best driver in the world after seeing his race win in Austria. And with Teunissen two days in yellow, 762,000 Dutch watched on Monday afternoon at [...].
Tips on Digital Branding with Aljan de Boer
Aljan de Boer is a strategist at Trendsactive and was a speaker at the lunch session Digital Branding. He talks about visual culture that, through digital media, is only getting stronger. For generations growing up now, images are dominant, just think of Snapchat and Instagram. Older generations are also influenced by the visual information that is ubiquitous. Aljan explains [...]
5 tips from our lunch session digital branding
Thursday, April 11, Stroom hosted a lunch session. The theme was digital branding and the image culture that is becoming increasingly important. Rutger Mackenbach (director of Stroom) and Aljen de Boer (Head of Inspiration at trend agency Trendsactive) made sure that everyone went home with a lot of new knowledge and the necessary inspiration. Why digital branding? [...]
Fietsenwinkel.nl chooses Stroom
Stroom was chosen after a pitch to provide media strategy and buying for Fietsenwinkel.nl. Fietsenwinkel.nl is an omnichannel bicycle company with big ambitions. Expertise, flawless delivery, maintenance, service and favorable prices are key. Reason enough for Fietsenwinkel.nl - which has grown in recent years to become the largest bicycle store in the Netherlands - to launch a [...]
Is YouTube working on a new business model?
With millions of daily users in the Netherlands alone, YouTube is of great interest to advertisers. With the rise of influencers and professional parties posting content on YouTube, the platform is now much more than a gathering place for amateur videos. It has become a full-fledged online video channel, where virtually every target audience can be reached. To appeal [...]
Pinterest? Yes! Branding? Yes!
We had to wait a while for it, but the time has come: the first Dutch Pinterest campaign is a fact. This is good news for advertisers, but why? Inspiration platform suitable for branding With around 250 million active users worldwide, of which 3.5 million are Dutch, Pinterest is a serious player in the online landscape. Pinterest [...]
The toy industry never gets old
The toy industry is in full swing, only it seems like the big players in that market don't realize it. Intertoys is bankrupt, but that was foreseeable from afar. The number of households with children in which both partners work has grown significantly in recent decades. The hallmark of these households is that [...]
Harder OLV growth due to TV price hike
There is quite a stir in the market now that RTL has announced what it will do with the prices for BrandDeli. The price increase is substantial and of course we as an agency will do everything we can to minimize the effects for our clients. But this price increase also shows that advertisers are accelerating [...]
Realizing Sales with Social Media
It is important to know which platform your target audience is on. Although realizing sales with social media is becoming easier and easier, the question remains which platform can realize which objective. Newcom's new social media research shows what everyone actually already knew. Facebook is losing users and Instagram is growing fast. Nevertheless, [...]
Luuk joins Stroom
In late 2018, Luuk Nagtegaal joined Stroom as an all-round media executive. Besides media, Luuk is an all-round for life as he plays soccer, travels the world is creative and sociable! We would like to introduce Luuk to you: Who are you and what do you do at Stroom? My name is Luuk Nagtegaal, I am 25 years old and [...]