Aljan de Boer is a strategist at Trendsactive and was a speaker at the lunch session Digital Branding. He talks about visual culture that, through digital media, is only getting stronger. For generations growing up now, images are dominant, just think of Snapchat and Instagram.
Even older generations are influenced by the visual information that is ubiquitous. Aljan explains how this visual culture emerged and its importance for advertisers. Watch the video to see what he discusses.
3 ways
There are 3 proven ways of digital branding. Aljan explains them in the video, but here are the main points: Minimize, among all the shouting, just don't shout so you stand out. Another strategy is to create experiences. This can be done both digitally and physically. The last way is by being smarter and more playful with your brand and the communication around it. Watch the video to hear examples of these ways of branding.
How do you build a brand digitally?
That's the question Rutger addresses. He updates you on branding anno 2019. As mass media continues to lose ground, other channels must be found for brand communication. But is brand building still necessary? Which touchpoints matter? How do you plan campaigns in an increasingly fragmented world? Watch the video and get caught up on digital branding!
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