Aim for fame: less budget, more effect
As marketers and agency people, we prefer to work on campaigns that are eye-catching, effective and award-winning. The big advertisers have this in order, but how do you do it as a marketer with smaller budgets? In other words, how to achieve the most effective campaign possible with a modest budget looking at key KPIs: [...]
STROOM: Short lines, long relationships
Matthijs Kloezeman and Marieke van den Hoek are responsible for the clients of media agency STROOM. They have the vision that if you want to grow as a brand, the relationship with your media agency is essential. This experienced twosome with extensive content knowledge has formulated a central motto for the activities within the media agency: the customer is always [...]
There is still prejudice against women
International Women's Day Jip Stijns is a project manager at digital creative agency Havana Harbor and has just become a mother. In seven years, her CANDID colleague Valeri Djodikromo has risen to communications director at media agency STROOM. During the week of International Women's Day, they will discuss prejudice, this year's theme. Jip: "You are [...]
PAW Patrol: THE FILM is centerpiece in media campaign of STROOM
After the long-standing success of the TV series PAW Patrol, there was no way around it: for the very first time, the unprecedentedly popular PAW Patrol pups can be seen on the big screen. This month, in collaboration with STROOM customer Spin Master, Universal unveils PAW PATROL THE FILM. The first film adventure is based on the popular TV series, [...]
Silvia van Schip wins Golden Herring Award 2021
Silvia van Schip: AV Consultant at STROOM, received the Golden Herring award last Tuesday from Nico Kreuning, initiator of this well-known media award. The Gouden Haring is awarded every year to the ten most involved, helpful and sociable people in the media. From the jury report: For colleagues and customers Silvia is the example of [...]
STROOM Wins tender TNO
TNO: the Dutch organization for applied natural scientific research chooses Mediabureau STROOM, part of Candid, after a tender process. Mediabureau STROOM will thus remain responsible for on- and offline media strategy advice, planning and purchasing. TNO is an innovation and knowledge organization. It connects people and knowledge to create innovations that improve the competitiveness of companies and the well-being [...]
RTL NETHERLANDS AND TALPA TO MERGE
It probably hasn't escaped your notice: the upcoming merger of RTL and TALPA. Officially, it's a joint venture, but with RTL Netherlands getting 70% of the shares and RTL CEO Sven Sauvé in charge, they'll be the dominant party. What does this mean for you as an advertiser? STROOM is happy to talk to you [...]
Justdiggit launches new major campaign
On June 5 and 6, Justdiggit launched its new campaign. The campaign calls on everyone, in line with the UN's "Decade on Ecosystem Restoration (2021-2030)," to go green on a large scale to keep our earth cooler and livable. In collaboration with Dutch artist Don Diablo and American rapper Ty Dolla Sign, the [...]
New Diabetes Fund campaign launches on museum square
The Diabetes Fund symbolically launches its new campaign on Museumplein: 'everyone free of diabetes'. The campaign calls attention to the impact diabetes has on people with diabetes and their loved ones. The goal is to make the disease more visible. STROOM is responsible for the media strategy and campaign. CAMPAIGN Already 1.2 million people [...]
STROOM Handles Eurovision Song Contest city-domination campaign
Commissioned by the Municipality of Rotterdam, STROOM provided the media strategy and media buying. In the week before the Song Contest, the campaign is at its peak for maximum effect. The campaign objective is to create awareness for this unique event in the city and region of Rotterdam in four weeks. We choose [...]