Stroom Fortified with Samantha Catsburg
We are extremely pleased to welcome Samantha Catsburg to the team at Stroom! She will be working as Client Service Director. Of course we asked her some questions to get to know her better. Who are you and what do you do at Stroom? My name is Samantha Catsburg, 32 years old and I [...]
The marketing communications trends of 2020
What will stay the same and what are we overlooking? Joram from XXS and Rutger from Stroom discuss the trends of 2020 in this interview. In the aftermovie of the lunch session you saw what people thought of the session and we gave the first hints. Watch this video now to [...]
What are the trends of 2020?
On Thursday, Nov. 21, we addressed the MarCom trends of 2020. We updated our clients on media and communication in the (near) future. How do you build a brand that matters? Are people still open to your message? Where can you still reach your target audience? Advertising as we are used to may have its [...]
Thijs from dé VakantieDiscounter nominated top 100 marketers
We are proud to announce that our client Thijs Keukenmeester of dé VakantieDiscounter has been nominated for the top 100 most influential marketers of 2019. Congratulations on your nomination! What was your first reaction when you heard you were nominated? I found out because I was suddenly invited via LinkedIn by several people to [...]
The funniest campaigns are bad for your brand
For many brands, the digital campaign is where more is allowed compared to the offline campaign. It is allowed to be more daring, more creative and especially more playful. Brands are looking for interaction online. How do you achieve that? By creating very ''fun'' content. But how do you make sure those fun campaigns also contribute to your brand? Albert [...]
Innovation is a profession
Last week we were at Emerce eDay 2019 with the team from Stroom . A mixed group of speakers told their stories, but there were actually two things that recurred in many presentations. Namely data and the steps you need to take to successfully innovate. To start with innovation. Innovation already involves [...]
Is 2K releasing the fattest game of 2019?
Our client 2K, where Jean-Paul Hardy is Head of Marketing and Communications, will soon release the sequel to one of its biggest games: Borderlands 3. The game developer, owned by Take-Two Interactive, has been working toward this moment for 7 years. Let that be exactly as long as 2K ánd Jean-Paul Hardy has been working with Stroom , reason [...]
Diabetes Fund and Blokker chance to win Golden Loeki
We congratulate our clients Blokker and Diabetes Fund on winning! They are in the top 10 Golden Loeki commercials of the second quarter. The win puts them up for the Gouden Loeki 2019 award. Diabetes Fonds In collaboration with advertising agency Big Amsterdam, Diabetes Fonds developed the concept and commercial for Bloem. [...]
Candid Group acquires daily dialogues
Candid Group today announces a further step in its integrated approach to creation, media and data. With the arrival of social media marketing specialist daily dialogues, Candid Group further expands its "Total Marketing" approach - smart, creative and technical. Candid Group, founded in 2007, is a platform for media, technology and creative agencies [...]
Creative agency XXS joins Candid Group
We are proud to announce that agency XXS Amsterdam is joining Candid Group. Founded in 2007 by Gérard Ghazarian, Candid Group is a platform for media, technology and creative agencies aimed at solving clients' increasingly complex issues. The owners of XXS Amsterdam join as [...]