The 2019 media forecast
It's tradition, Stroom does the 2019 media forecast. What will change and what will stay? In addition to the future, we also take a look back at 2018, because it was another great year! In addition to our wonderful current clients and their campaigns (including Diabetes Fund, Red Dead Redemption II, Blokker, Sanquin and Braun), we [...]
Best full-service media agency of 2018
BEST FULL-SERVICE MEDIABUREAU OF THE NETHERLANDS This year Stroom came 2nd in the Adformatie Christmas Report in the category media agencies. With an average rating of 8.5, we are compared to last year (then first place) up by almost a full point! We are very proud that this year again [...]
The best tips for creating branded content
During our lunch session, Sjef Kerkhofs of daily dialogues and Rutger Mackenbach of Stroom gave the best tips for creating branded content. This form of marketing is nothing more than storytelling, but who is waiting for that? As a company you can hardly avoid branded content anymore, but how do you [...]
How do you deploy Branded Content?
On Thursday, Nov. 29, Stroom 's cafeteria was the stage for the last lunch session of 2018. This session focused on "branded content. That this is a hot topic was evident from the large number of registrations. The attendees were treated to the necessary knowledge in addition to a tasty lunch. Sjef Kerkhofs of dialy [...]
National MS Fund chooses Stroom
We are very proud to announce that Stroom may work for the National MS Fund! This is an organization dedicated to bringing attention to the still relatively unknown disease. The goal of the organization is on the one hand to support research into curing the disease and on the other hand to inform people [...]
Onno Bos of Red Dead Redemption 2
Okay, Onno is not from Red Dead Redemption 2, but from Rockstar Games. This is the developer and publisher of the very biggest game out right now. Not surprisingly, we are eager to introduce Onno Bos to you and ask what is the strategy behind the release [...].
Key learnings Emerce Eday
Once again this year Stroom was present at Emerce Eday. Emerce's largest annual event. With mainly international speakers ranging from Google to BBC to NASA. We were there and are happy to share our insights. Key learnings Emerce Eday: First forms of branded content Nowadays, branded content plays an increasing role in marketing activities [...].
Featured: Else from shopping center Zuidplein
We asked Else Veuger of Winkelcentrum Zuidplein (WCZ) some questions about the brand and the launch of the new campaign. Else is responsible for the organization's marketing and communications. Can you tell us a bit more about Winkelcentrum Zuidplein and what your role is here? WCZ is one of the Netherlands' largest indoor shopping centers. It is located [...]
BiFi chooses Stroom!
BiFi chooses Stroom! We are extremely proud and excited to announce that LSI, producer of meat snacks, is engaging Stroom for its BiFi and Jack Link's brands for media strategy and buying. In 2014, BiFi was purchased by the American family-owned LSI, establishing a solid position in the European market. Meat snack BiFi [...]
Abolition of bureau commission after 100 years
Several media operators (including RTL, Talpa TV and BrandDeli) abolished agency commissions last week, following the example of the STER early this year. Other media operators are expected to follow suit. What will change and what are the consequences? Consequence of the abolition As BrandDeli, among others, points out, the commercial policy will become later with [...]