Verticle video is the new buzzword | DMexco 2018
September 12 & 13 it was time for one of the biggest online events in the world: DMexco. Stroom was there to get up to date with the latest developments in online marketing. We had the opportunity to hear interesting and inspiring speakers on a variety of topics. From blockchain to [...]
How do you best deploy video ads?
Online video is booming. This is now common knowledge and the trend will continue for the foreseeable future. Ad spending on video is also increasing substantially, but not yet as rapidly as online viewing time is increasing. Publishers are working hard to ensure that their websites offer space for video ads. On the one hand, by increasing video content [...] themselves.
How important is "mobile" to NU.nl?
Stroom held a lunch session on mobile advertising. How important is 'mobile' for NU.nl? That was the subject of Gert-Jaap Hoekman's presentation. He came to talk about how the news medium would not have survived without the cell phone. During the interview, Gert-Jaap and Rutger go deeper into advertising on mobile. From trust to intrusive [...]
Can Instagram TV beat Youtube?
If you want to watch vlogs you go to YouTube. At least, that is still the case now and this is happening in large numbers. Well-known influencers get millions of views per vlog and earn a pretty penny from it. There has never really been a serious competitor to YouTube. On Facebook, it is possible to have longer [...]
THIS WAS OUR LUNCH SESSION MOBILE
Mobile not a separate part of your digital strategy Last Thursday, Stroom hosted the 2nd lunch session of 2018. The theme was the object we have all grown accustomed to by now, "mobile." And when we say everyone, we really mean everyone. The mobile revolution has penetrated all audiences. Even grandparents are now [...]
Sophie from Inholland University of Applied Sciences
We would like to introduce you to Sophie from Inholland University of Applied Sciences. On our blog we always make a choice between new clients and current clients. Sophie from Inholland University of Applied Sciences has been a customer of Stroom for years and we like that! Therefore, we ask her some questions about who she is, what she does and how she [...]
Whitepaper "Advertising on radio in digital times"
Advertising on radio in digital times Digital audio is hot. Radio is increasingly listened to on the go via apps, and research firm Catalys expects 100 million smart speakers to be sold in 2018. 40% of the Dutch population sometimes listens to podcasts. Want to know how to deal with this as an advertiser? Download [...]
Joris from Talpa and Rutger from Stroom on radio 2.0
Besides an atmosphere video, this time we also conducted an in-depth interview with the speakers about Radio 2.0. So you can brush up on the topic again! Now that just about every device with which audio can be listened to is "connected," radio is undergoing a real revival: not only is linear radio well listened to via online devices, [...]
AVG is not a sour apple
Just a few more weeks and the General Data Protection Regulation, or AVG or GDPR, will go into effect. There is much to do about this regulation, and there is something written about it every day in the trade media. It's complicated stuff with implications for many different parts of an organization. But on the other [...]
The key to success on Snapchat
Last week we wrote about the latest developments around advertising on Snapchat and its users. In this blog, we take a closer look at the different ad types and give some tips for creating a good snap ad. Sponsored filter A filter can be used after you create a snap over the [...].