Snapchat advertising is becoming more mature
Since 2017, it has been possible to deploy "Snapchat advertising. A lot has changed in the past year. Advertising on Snapchat was mainly "a fun thing" that required a hefty budget. Meanwhile, the possibilities have increased considerably and the platform offers outcomes for all kinds of campaigns, from branding to hard performance [...].
Advertising in Instagram Stories, how do you do it?
Instagram Stories have become unprecedentedly popular in a short period of time. Advertising in Instagram stories presents opportunities for businesses. But how do you capitalize on this if your business account has few followers? Or maybe you are not yet active on Instagram at all. Then advertising in Instagram Stories might offer a solution. Only why would you want to [...]
How do you make a good radio commercial?
During the Lunch session 'Radio 2.0' it already came up briefly: how do you make a good radio commercial? Researcher Remco de Stigter sums up the most important elements for you. Recognizable sound Quite a bit of research has been done on successful radio spots. An important characteristic of a good spot is that there are a maximum of two messages [...]
We teach you how to advertise with online radio
By now it is tradition at Stroom: the Lunch Session. Last week we taught clients and relations how to advertise with online radio. During this session Joris van der Pol (general director of OMS/Talpa (a.o. radio 538, Veronica, Sky Radio)) and Rutger Mackenbach (of Stroom of course) brought us up to date on the most important trends, developments and possibilities of [...]
Will Radio 538 still exist in 10 years?
Column by Rutger Mackenbach Recently at our Lunch Session, I gave a presentation on online radio. From that it appears that the medium of radio is actually doing quite well. Or audio I should say. Of the traditional media, audio is the best at making the transition to the digital world. But the established broadcasters [...]
What is the power of online radio?
Would you prefer to listen to the wrong hour all day long? Or can't get enough of hearing non-stop love songs? Then the online radio channels of Qmusic or Sky Radio are for you. Radio listeners are no longer all glued to their stereos. The listener is [...]
Paying extra for Fire Safety
In the blog with our predictions for 2018, I wrote about brand safety and the trend that the major online platforms (Facebook and Youtube, among others) are starting to create their own content. There are several motives behind this. By offering exclusive premium content, these parties obviously hope to keep the target audience on their platform, which is financially [...]
Stroom amplified with Naomi Gnocchi
Stroom strengthened on online and therefore we are happy to introduce to you our new colleague Naomi Gnocchi! Due to the increase in new clients and campaigns, especially online, Stroom continues to strengthen on online. Therefore, we are very happy to introduce Naomi to you. This smooth lady started her career in media and makes [...]