Stroom was chosen after a pitch to handle media strategy and buying for Fietsenwinkel.nl.
Fietsenwinkel.nl is an omnichannel bicycle company with big ambitions. Expertise, flawless delivery, maintenance, service and favorable prices are key.
Every reason for Fietsenwinkel.nl - which has grown in recent years to become the largest bicycle store in the Netherlands - to create a campaign with the theme: 'The Netherlands is not made to sit still'. The choice fell on Stroom because of its strategic advice and can-do mentality that suits a company that operates in a rapidly changing and growing market.
The campaign
The Fietsenwinkel.nl campaign was launched March 25. Jorrit Bouma, Head of Marketing at Fietsenwinkel.nl says: ''With the new campaign, Fietsenwinkel.nl enters the next phase, shifting its focus from lowest price to best choice and most complete service. Their pragmatic and incisive vision of media means that together with Stroom we want to continue building Fietsenwinkel.nl as a sympathetic brand.
Rutger Mackenbach, Director Stroom: ''We are very happy and excited to work for Fietsenwinkel.nl. We look forward to using our experience in e-commerce and our knowledge of target groups to help realize the marketing objectives.''