Creative agency XXS joins Candid Group
We are proud to announce that agency XXS Amsterdam is joining Candid Group. Founded in 2007 by Gérard Ghazarian, Candid Group is a platform for media, technology and creative agencies aimed at solving clients' increasingly complex issues. The owners of XXS Amsterdam join as [...]
Can you score with sports sponsorships?
A column by Rutger Mackenbach 5.5 million people watched the Orange Lionesses lose to Team USA in the World Cup final. A week before that, over 1 million people knew again that Max Verstappen is the best driver in the world after seeing his race win in Austria. And with Teunissen two days in yellow, 762,000 Dutch watched on Monday afternoon at [...].
Where are the opportunities with Pinterest?
Still doubting whether Pinterest adds something to your marketing mix and want to know where the opportunities lie? In this blog, we put it all together. Pinterest is substantially different from the social media that now dominate many online advertising plans. We take a look at global data. Planning for the future Pinterest is actually a visual [...]
5 tips from our lunch session digital branding
Thursday, April 11, Stroom hosted a lunch session. The theme was digital branding and the image culture that is becoming increasingly important. Rutger Mackenbach (director of Stroom) and Aljen de Boer (Head of Inspiration at trend agency Trendsactive) made sure that everyone went home with a lot of new knowledge and the necessary inspiration. Why digital branding? [...]
Fietsenwinkel.nl chooses Stroom
Stroom was chosen after a pitch to provide media strategy and buying for Fietsenwinkel.nl. Fietsenwinkel.nl is an omnichannel bicycle company with big ambitions. Expertise, flawless delivery, maintenance, service and favorable prices are key. Reason enough for Fietsenwinkel.nl - which has grown in recent years to become the largest bicycle store in the Netherlands - to launch a [...]
Is YouTube working on a new business model?
With millions of daily users in the Netherlands alone, YouTube is of great interest to advertisers. With the rise of influencers and professional parties posting content on YouTube, the platform is now much more than a gathering place for amateur videos. It has become a full-fledged online video channel, where virtually every target audience can be reached. To appeal [...]
Emotion plays big role in digital branding
Digital is about data, hard data. At least that is the widespread thought, but nothing could be further from the truth. Emotion appears to play a larger role in the digital experience and, therefore, in the perception of digital branding. In fact, emotion shapes experiences and that affects brand awareness. An important insight, because as we discussed in [...]
Pinterest? Yes! Branding? Yes!
We had to wait a while for it, but the time has come: the first Dutch Pinterest campaign is a fact. This is good news for advertisers, but why? Inspiration platform suitable for branding With around 250 million active users worldwide, of which 3.5 million are Dutch, Pinterest is a serious player in the online landscape. Pinterest [...]
Classic branding becomes digital
Classic branding becomes digital: Vertical, short and silent the new standard Traditionally, television has been the reach medium of choice to achieve awareness and branding goals. Online was primarily seen as an important performance channel. But with television's reach under pressure, branding is increasingly shifting to digital. This also has implications [...]
The toy industry never gets old
The toy industry is in full swing, only it seems like the big players in that market don't realize it. Intertoys is bankrupt, but that was foreseeable from afar. The number of households with children in which both partners work has grown significantly in recent decades. The hallmark of these households is that [...]