Facebook provides 100% insight into your customer journey
The beauty of online campaigns is that everything can be measured from reach and clicks to conversions. However, gaining insight into the customer journey across different online media remains a challenge. But change is on the way. We were recently updated by Facebook on the possibilities of using their attribution tool [....]
What are the trends of 2020?
On Thursday, Nov. 21, we addressed the MarCom trends of 2020. We updated our clients on media and communication in the (near) future. How do you build a brand that matters? Are people still open to your message? Where can you still reach your target audience? Advertising as we are used to may have its [...]
Thijs from dé VakantieDiscounter nominated top 100 marketers
We are proud to announce that our client Thijs Keukenmeester of dé VakantieDiscounter has been nominated for the top 100 most influential marketers of 2019. Congratulations on your nomination! What was your first reaction when you heard you were nominated? I found out because I was suddenly invited via LinkedIn by several people to [...]
Innovation is a profession
Last week we were at Emerce eDay 2019 with the team from Stroom . A mixed group of speakers told their stories, but there were actually two things that recurred in many presentations. Namely data and the steps you need to take to successfully innovate. To start with innovation. Innovation already involves [...]
Will Amazon become the new Facebook or Google?
Amazon is becoming an increasingly important player in the Dutch e-commerce market. Sales grew 40% last year, according to the Twinkle100, putting the webshop in sixth place. Figures from NoBo show that the monthly (unique) reach is 3 million. And that while there is still no official Dutch webshop [...]
Organic outreach is dead
And here's why: For a long time it was a goal for many companies to be big on social media and have lots of followers. For some, that's still a dream. 10,000 followers may give a page status, but it certainly does not guarantee reach. Where the most popular kid in the class with the most friends, [...]
Is 2K releasing the fattest game of 2019?
Our client 2K, where Jean-Paul Hardy is Head of Marketing and Communications, will soon release the sequel to one of its biggest games: Borderlands 3. The game developer, owned by Take-Two Interactive, has been working toward this moment for 7 years. Let that be exactly as long as 2K ánd Jean-Paul Hardy has been working with Stroom , reason [...]
Facebook tightens ad policy
This blog is about Facebook's tightened ad policy and increasing transparency Facebook has recently been making increasing efforts to regain user trust after all the privacy scandals. In doing so, the social media giant is going further and further in providing transparency to users, and that also has implications for advertisers. [...]
Diabetes Fund and Blokker chance to win Golden Loeki
We congratulate our clients Blokker and Diabetes Fund on winning! They are in the top 10 Golden Loeki commercials of the second quarter. The win puts them up for the Gouden Loeki 2019 award. Diabetes Fonds In collaboration with advertising agency Big Amsterdam, Diabetes Fonds developed the concept and commercial for Bloem. [...]
Candid Group acquires daily dialogues
Candid Group today announces a further step in its integrated approach to creation, media and data. With the arrival of social media marketing specialist daily dialogues, Candid Group further expands its "Total Marketing" approach - smart, creative and technical. Candid Group, founded in 2007, is a platform for media, technology and creative agencies [...]