Martijn Jaartsveld: 'Media is getting scarcer, therefore more expensive'
This is a transfer from FONK Magazine 328. Text: Nicolette Hulsebos - file new round, new opportunities.
What can a psychologist like Daniel Kahneman add to your media strategy?
The beauty of working in the communications industry is that you get to deal with many influences, trends, research, opinions and ideas on a daily basis. That's what keeps our profession exciting, interesting and challenging. Then the beauty of strategy is that you can combine all those elements into an optimal and powerful stroom (no pun intended:-). Take scientist Daniel [...]
Spectacular start of Diabetes Fund collection week
Diabetes Fund, together with STROOM , is giving spectacular substance to the campaign surrounding the 2021 collection week.
How do you stay relevant as Donald Duck in 2021?
In the November 2021 Emerce, Martijn Jaartsveld (Strategy Director STROOM) discusses the Donald Duck campaign.
The social media trends for 2022: voice, metaverse & TikTok the new scapegoat
Sjef Kerkhofs, Managing Director of social media agency Daily Dialogues shares his views on the 7 social media trends of 2022.
RTL NETHERLANDS AND TALPA TO MERGE
It probably hasn't escaped your notice: the upcoming merger of RTL and TALPA. Officially, it's a joint venture, but with RTL Netherlands getting 70% of the shares and RTL CEO Sven Sauvé in charge, they'll be the dominant party. What does this mean for you as an advertiser? STROOM is happy to talk to you [...]
STROOM No. 1 media agency in FONK100 Best Agencies 2020
Forwarding Interview FONK100 magazine with Samantha Catsburg A high client rating in the FONK100 Best Agencies 2020, the 26th edition of the agency customer satisfaction survey: did you expect this outcome? We are sitting with a lot of energy at STROOM. We talked about it cautiously, but didn't dare hope for it honestly. In recent months we have continued [...]
Cookieless Internet: Relevance is desirable, but personalization is scary - Whitepaper
In these already challenging corona times, online advertisers and publishers will soon face an even greater challenge. Cookieless advertising is getting close as browsers are blocking third-party cookies one by one. Until now, these types of cookies have been the norm for measuring campaigns, tracking users and showing personalized [...]
Quitting the campaign because of Corona?
Advertisers pull the emergency brake and campaigns are cancelled or postponed. But is this always wisdom? Or can you continue your campaign (modified) despite the crisis surrounding Corona? It makes sense that there is no point in getting people excited about your product if Corona prevents you from delivering it. In many other [...]
What's old in TV land?
On Jan. 16, RTL/Adconnect presented the 2019 TV/Video key facts at Eye Film Museum. It was a look back over the past few years (with the latest survey date being 2018), in which no surprises were presented: linear TV viewing time shows a declining trend, but is still the leader within total video. By reporting various forms of [...]