The end of personalized targeting: what are the implications for advertisers?
In late March 2023, it was announced that Meta (owner of Facebook and Instagram) is going to give users the ability to opt out of personalized ads. This will affect campaigns on these platforms. This is part of a broader trend: the move toward privacy by default. Consumers will have control over the data that [...]
Digital platforms anno 2023: Young people are shifting and is YouTube Shorts a keeper?
Even in 2023, the world of digital advertising is not standing still. Our digital team will take you through developments to keep an eye on in the near future. This month, digital consultants Priscilla and Patricia discuss developments around digital platforms. The digital media landscape never stands still, again this year there are [...]
National Listening Survey 2023: Next step in cross-media insights
2023: a new year full of interesting developments! Media never stands still, and certainly not in 2023.January 1, 2023, the new National Listening Survey started, and it is far from boring.A lot has already been written about it but what is a must to remember? And what are the [...]
Online video: why the growing number of paid streaming services is an opportunity for advertisers
The online video landscape in the Netherlands is in a state of flux. More and more streaming services are being added, some are moving to advertising models and RTL XL is disappearing. We take you briefly through all the developments in the market and also show you the challenges and opportunities for advertisers. With competition in the online video market [...]
STROOM tips #2
Podcasts, of course, cannot be missing from the list of recommended podcasts. Wherever you may be, you will never be bored with these podcasts. 1. GIEP A podcast for anyone interested in the communications profession. Great listening for on the road, at the beach, camping or at night in the hotel. GIEP is about [...]
Agency Lead Samantha Catsburg in FONK - The Power of Scale
The new STROOM is explained by Samantha Catsburg and Martijn Jaartsveld in the latest edition of FONK. Read how we are ''Energy for Growth,'' central to clients and colleagues.
Top listings for Candid platform and Candid agencies in Emerce100
Candid and agencies M2Media, STROOM, De Media Maatschap, Daily Dialogues, Havana Harbor and Online Company have achieved top rankings in the Emerce100. The annual ranking of the best companies in e-business in the Netherlands. In this interview, Saskia Wagenmakers, Jasmijn Bouwmeester, Samantha Catsburg, Sjef Kerkhofs, Fabienne Jungerhans and Rene Smeding talk about working with clients and [...]
Can you grow as a brand without TV?
Relatively young "online" brands like My Jewellery, Mr. Marvis and Gorillas regularly advertise on TV. And for good reason. Ebiquity research shows that TV is still the most superior medium when it comes to reach and achieving growth (both on brand awareness and sales). But the TV market is under [...]
How do you use media to grow in the toy business?
The loss of advertising opportunities around TV programs like Z@pp (NPO), Telekids (RTL8), Boz (RTL7) has created a reach problem towards kids in elementary school age. Not to mention brand safety, ethics and device choice: slippery ice for many advertisers involved in kids marketing. We take a look at some [...]
Judges Coolest Dutch Brands Awards announced
The jury consists of communication professionals working in different disciplines such as creation, strategy, advertising and media. A nice mix has been found for a fresh look at the cases with young recruits coupled with experience. The Coolest Dutch Brand Awards looks at things like resilience of a brand, innovation, media mix and of course developments on [...].