Podcasts, of course, cannot be missing from the list of recommended podcasts. Wherever you may be, you will never be bored with these podcasts.
1. GIEP
A podcast for anyone interested in the communications profession. Great listening for on the road, at the beach, camping or at night in the hotel. GIEP is about the career of Giep Franzen, one of the founders of advertising agency FHV. Once the best advertising agency in the Netherlands, which distinguished itself first by combining research and insights with creative work. Many of his models and strategies we still use today, at the same time you get a nice piece of Dutch advertising history.
- Martijn Jaartsveld, Strategy Director at STROOM
- Link to the podcast
2. The triple threat to creative effectiveness - Peter Field, Orlando Wood, Karen Nelson-Field - Uncensored CMO podcast
Catchy podcast about a challenge faced by many marketers. How do you keep marketing effective now that the golden rule of the bigger your Share of Voice the bigger your market share no longer applies? More brands are experiencing declining results from short-term performance marketing. A challenge that will only increase in a world without cookies. And divided consumer attention makes every media dollar spent thoughtlessly less effective. In this podcast, Peter Field, Orlando Wood and Karen Nelson-Field discuss why effectiveness is declining and what we can do about it. The core answer has everything to do with working on your brand, brand salience, mental availability and starts with attention and creations made for the right brain. I am convinced that if you spend your media dollars more effectively on high-quality, attention-grabbing, ad positions you can be more effective with less budget than brands that don't.
- Patricia van Zon, Senior Digital Communications Consultant at STROOM
- Link to the podcast
3. Laura H - On living and escaping the Islamic State (IS)
A stellar piece of investigative journalism in the podcast Laura H. About the Dutch woman who went to the Islamic State with her family and wanted to build a life there, only to find out that nothing was what it seemed. An exciting and unlikely, but true story. An absolute must-hear for on the way to your vacation destination or by the pool.
- Matthijs Kloezeman, Senior Communications Consultant at STROOM
- Link to the podcast
4. Noteworthy - Validators
The podcast from market research firm Validators is online. Joris van der Zwan and Bart Massa, both researchers at Validators, go deeper into the effect of emotion in advertising. In 20 minutes they talk about what emotion does in the brain and give pragmatic tips on how to incorporate this in the advertising of your brand. Episode 2 is now also online, for all marketers and advertising people a very interesting podcast to follow!
- Matthijs Kloezeman, Senior Communications Consultant at STROOM
- Link to the podcast