STROOM introduces Mediacommerce
What is Mediacommerce? Mediacommerce is a custom solution developed by STROOM to break through our clients' growth ceiling. Our unique data-driven approach makes media investments fully accountable, with business results leading the way. With Mediacommerce , we combine performance marketing and branding to strike an optimal balance between short-term results and long-term growth. The [...]
Quarterly update
Last quarter there were again plenty of interesting developments in the media landscape. For example, we signal positive developments in the economy and media spending. High viewing figures were achieved on TV by Sports Summer, but 'B&B Vol Liefde' was also a hit (again). Meanwhile, audio consumption remains up, Instagram is testing unskippable ads and we bring in [...]
No cucumber time ... the "B&B full of love" summer is here!
While the vacation season is in full swing, the program "B&B full of love" is breaking all viewing records. Nearly 2 million viewers (13 years and older) tuned in, both live and delayed. On the first day we saw 847,591 live viewers and another 540,155 who watched the program back later in the evening. Interesting to note is [...]
Media agencies STROOM and M2|OC organized March 7 Candid about media: an informative session for clients and associates
This year Mediacommerce was the focus of Candid about media:Samantha Catsburg (Managing Director STROOM) and Lars Vink (Managing Director M2|OC) introduced an inspiring morning of surprising presentations on Media, Marcom and Research by Lucas Hulsebos (DVJ insights), Cees Hannema (Omoda) and Richard van Hooijdonk (trendwatcher). How successful companies differentiate themselves from less successful companies Lucas Hulsebos (DVJ Insights) took the [...]
The evolving world of audio, key insights from 2023
The recently presented Audify Annual Report 2023 brought a wealth of new information about the audio world, AV Director Roan van Parreren has highlighted the key insights, which are of interest to marketers, advertisers and professionals in the media industry in this article. New listening research The most important development last year was the updated listening research from [...]
The increasingly important role of AI in marketing and media
Artificial Intelligence (AI) has been a "hot topic" for nearly 10 years. But to what extent do marketers really use AI tools? And more importantly; How can marketers use AI? Although we see more and more marketers and companies using AI tools, there is still a lot of untapped potential. After all, AI is going to play an increasingly important role [...]
STROOM answered media questions #1: Does longform video online work for your brand?
Common advice for online content is: the shorter, the better. But what if a brand wants to tell a story? From a variety of clients, charities and social organizations, as well as FMCG brands, we are increasingly getting requests to promote a longer video of 1 to 2.5 minutes. It feels contradictory to do this online [...]
Radio listener is less station loyal than thought
STROOM RTV update July 2023: NMO listening survey 2023Seven months we are on the road with the new NMO listening survey. An entirely new measurement methodology within a medium type does not happen often. With that, we were on the eve of the great unknown. "What impact will this new survey have on our years of radio knowledge?" is the big question on every [...]
Radio auction completed: what next?
On Tuesday, July 4, 2023, the battle broke out in radio land to secure a spot on the FM band starting in September 2023, for a period of 12 years. Since listening via FM still contributes 50% of total listening time, audibility remains of great importance for both market share and advertising revenues of [...]
STROOM At DPG Grow Event
Thursday, June 29, was the DPG Grow Event in Haarlem. An inspiring afternoon with many topics and many speakers. STROOM was asked for a round table discussion on BtoB marketing. Led by Robert van den Ham (Editor in chief of the Entrepreneur), Martijn Jaarstveld (Startegy Director STROOM), Gelise Bouma (Senior Marketing Manager Benelux Pleo) and Patrick van Weert (Proposition Marketer ANWB Zakelijk) sat down with [...]