Harder OLV growth due to TV price hike
There is quite a stir in the market now that RTL has announced what it will do with the prices for BrandDeli. The price increase is substantial and of course we as an agency will do everything we can to minimize the effects for our clients. But this price increase also shows that advertisers are accelerating [...]
Realizing Sales with Social Media
It is important to know which platform your target audience is on. Although realizing sales with social media is becoming easier and easier, the question remains which platform can realize which objective. Newcom's new social media research shows what everyone actually already knew. Facebook is losing users and Instagram is growing fast. Nevertheless, [...]
Facebook is for people over 40
Fake news and privacy scandals eroded consumer confidence in social media last year. This is also evident from Newcom's annual National Social Media Survey. The media landscape is changing and what consequences this has for social media campaigns you can read in this blog. Oh and Facebook is for people over 40. Instagram is growing, Facebook [...]
Luuk joins Stroom
In late 2018, Luuk Nagtegaal joined Stroom as an all-round media executive. Besides media, Luuk is an all-round for life as he plays soccer, travels the world is creative and sociable! We would like to introduce Luuk to you: Who are you and what do you do at Stroom? My name is Luuk Nagtegaal, I am 25 years old and [...]
The 2019 media forecast
It's tradition, Stroom does the 2019 media forecast. What will change and what will stay? In addition to the future, we also take a look back at 2018, because it was another great year! In addition to our wonderful current clients and their campaigns (including Diabetes Fund, Red Dead Redemption II, Blokker, Sanquin and Braun), we [...]
Best full-service media agency of 2018
BEST FULL-SERVICE MEDIABUREAU OF THE NETHERLANDS This year Stroom came 2nd in the Adformatie Christmas Report in the category media agencies. With an average rating of 8.5, we are compared to last year (then first place) up by almost a full point! We are very proud that this year again [...]
The best tips for creating branded content
During our lunch session, Sjef Kerkhofs of daily dialogues and Rutger Mackenbach of Stroom gave the best tips for creating branded content. This form of marketing is nothing more than storytelling, but who is waiting for that? As a company you can hardly avoid branded content anymore, but how do you [...]
How do you deploy Branded Content?
On Thursday, Nov. 29, Stroom 's cafeteria was the stage for the last lunch session of 2018. This session focused on "branded content. That this is a hot topic was evident from the large number of registrations. The attendees were treated to the necessary knowledge in addition to a tasty lunch. Sjef Kerkhofs of dialy [...]
National MS Fund chooses Stroom
We are very proud to announce that Stroom may work for the National MS Fund! This is an organization dedicated to bringing attention to the still relatively unknown disease. The goal of the organization is on the one hand to support research into curing the disease and on the other hand to inform people [...]
Onno Bos of Red Dead Redemption 2
Okay, Onno is not from Red Dead Redemption 2, but from Rockstar Games. This is the developer and publisher of the very biggest game out right now. Not surprisingly, we are eager to introduce Onno Bos to you and ask what is the strategy behind the release [...].