How do you get permission to set cookies?
Consent Marketing also known as "Consent Marketing," stems from the new AVG measures. Because now that it is impossible to place cookies without consent, personalized online campaigns seem to be a thing of the past. The majority of consumers no longer accept cookies. But there is light at the end of the tunnel, provided you have the trust of the [...]
E-privacy in 2019 even more important than AVG
AVG & e-privacy: here's what to watch out for! Now that people think they have survived AVG, the next tightening is already around the corner: The e-privacy legislation that takes effect 2019. Whereas AVG was really only about what is and isn't allowed (setting cookies without permission) and left room for interpretation on how to do that, [...] describes [...]
This is what you need to know about Google's context targeting
Search engine advertising (SEA) is the most important online advertising tool, accounting for 65% of online ad spending. This makes it a stable factor in many marketing plans. At DMexco, I attended a master class by Google that revealed a key trend that is changing the way you can best use SEA: [...]
Key learnings Emerce Eday
Once again this year Stroom was present at Emerce Eday. Emerce's largest annual event. With mainly international speakers ranging from Google to BBC to NASA. We were there and are happy to share our insights. Key learnings Emerce Eday: First forms of branded content Nowadays, branded content plays an increasing role in marketing activities [...].
Stroom Getting to work for the Animal Protection Society
Today, October 4, is World Animal Day. A day when many domestic and hobby animals get an extra treat. Unfortunately, that does not apply to all animals. Every year the Dutch Society for the Protection of Animals helps tens of thousands of neglected, abused and dumped animals. To draw attention to this, the Animal Protection Society launched an Animal Day campaign together with Stroom . The campaign In this Animal Day campaign, the Animal [...]
Featured: Else from shopping center Zuidplein
We asked Else Veuger of Winkelcentrum Zuidplein (WCZ) some questions about the brand and the launch of the new campaign. Else is responsible for the organization's marketing and communications. Can you tell us a bit more about Winkelcentrum Zuidplein and what your role is here? WCZ is one of the Netherlands' largest indoor shopping centers. It is located [...]
BiFi chooses Stroom!
BiFi chooses Stroom! We are extremely proud and excited to announce that LSI, producer of meat snacks, is engaging Stroom for its BiFi and Jack Link's brands for media strategy and buying. In 2014, BiFi was purchased by the American family-owned LSI, establishing a solid position in the European market. Meat snack BiFi [...]
Abolition of bureau commission after 100 years
Several media operators (including RTL, Talpa TV and BrandDeli) abolished agency commissions last week, following the example of the STER early this year. Other media operators are expected to follow suit. What will change and what are the consequences? Consequence of the abolition As BrandDeli, among others, points out, the commercial policy will become later with [...]
Verticle video is the new buzzword | DMexco 2018
September 12 & 13 it was time for one of the biggest online events in the world: DMexco. Stroom was there to get up to date with the latest developments in online marketing. We had the opportunity to hear interesting and inspiring speakers on a variety of topics. From blockchain to [...]
More likely to make sales with Augmented Reality
Augmented reality game changer of online advertising With augmented reality (AR), you view the world through your phone's camera where an extra virtual layer is placed over the real world. For a long time, it mainly seemed like a fun toy with which to conjure dancing hot dogs on the street corner on Snapchat or in the [...]