How do you best deploy video ads?
Online video is booming. This is now common knowledge and the trend will continue for the foreseeable future. Ad spending on video is also increasing substantially, but not yet as rapidly as online viewing time is increasing. Publishers are working hard to ensure that their websites offer space for video ads. On the one hand, by increasing video content [...] themselves.
How important is "mobile" to NU.nl?
Stroom held a lunch session on mobile advertising. How important is 'mobile' for NU.nl? That was the subject of Gert-Jaap Hoekman's presentation. He came to talk about how the news medium would not have survived without the cell phone. During the interview, Gert-Jaap and Rutger go deeper into advertising on mobile. From trust to intrusive [...]
Google even bigger with out-stream video
Google adds out-stream video to ad opportunities Video is becoming an increasingly important form of online advertising. Last year, spending increased by as much as 19%. This while the online video supply is relatively limited. Google, which of course already has experience with video advertising on Youtube, is now capitalizing on this by offering out-stream video [...].
Can Instagram TV beat Youtube?
If you want to watch vlogs you go to YouTube. At least, that is still the case now and this is happening in large numbers. Well-known influencers get millions of views per vlog and earn a pretty penny from it. There has never really been a serious competitor to YouTube. On Facebook, it is possible to have longer [...]
THIS WAS OUR LUNCH SESSION MOBILE
Mobile not a separate part of your digital strategy Last Thursday, Stroom hosted the 2nd lunch session of 2018. The theme was the object we have all grown accustomed to by now, "mobile." And when we say everyone, we really mean everyone. The mobile revolution has penetrated all audiences. Even grandparents are now [...]
What can you do with LinkedIn video ads?
There are new ad opportunities including LinkedIn video ads. We expect these to lead to better campaign results. It's gonna be huge and very important! You'll love it. Perhaps already known: Native video Recently it has become possible to use native video on LinkedIn. Here you place your video directly on LinkedIn and you can [...]
Ads on LinkedIn are in demand
Ads on LinkedIn are in demand. Only 1% of all LinkedIn users experience the ads as irritating, where on Facebook this is 45%. LinkedIn users want something different, not cat videos but inspirational cases and content with knowledge transfer. Advertising on LinkedIn is not irritating, read here how to make it a success: LinkedIn users [...]
Sophie from Inholland University of Applied Sciences
We would like to introduce you to Sophie from Inholland University of Applied Sciences. On our blog we always make a choice between new clients and current clients. Sophie from Inholland University of Applied Sciences has been a customer of Stroom for years and we like that! Therefore, we ask her some questions about who she is, what she does and how she [...]
Whitepaper "Advertising on radio in digital times"
Advertising on radio in digital times Digital audio is hot. Radio is increasingly listened to on the go via apps, and research firm Catalys expects 100 million smart speakers to be sold in 2018. 40% of the Dutch population sometimes listens to podcasts. Want to know how to deal with this as an advertiser? Download [...]
MOBILE ADVERTISING: QUICK AND DIRTY
The cell phone has become an extension of the arm. Not surprisingly, consumers consume a great deal of content on their mobile and, consequently, mobile advertising. For example, 89% use Facebook only on mobile[i]. Moreover, not only do they consume more content, they do so faster than on desktop. [...]