Google: "Mobile first, desktop second"
Starting July 1, Google is rolling out the "mobile first index. This means you will quickly drop to a lower position in search results if you have a slow mobile-unfriendly website. This applies to both SEO and SEA. How and what, we discuss in this blog. Scoring on quality The level of positions in search results [...]
Joris from Talpa and Rutger from Stroom on radio 2.0
Besides an atmosphere video, this time we also conducted an in-depth interview with the speakers about Radio 2.0. So you can brush up on the topic again! Now that just about every device with which audio can be listened to is "connected," radio is undergoing a real revival: not only is linear radio well listened to via online devices, [...]
The key to success on Snapchat
Last week we wrote about the latest developments around advertising on Snapchat and its users. In this blog, we take a closer look at the different ad types and give some tips for creating a good snap ad. Sponsored filter A filter can be used after you create a snap over the [...].
Snapchat advertising is becoming more mature
Since 2017, it has been possible to deploy "Snapchat advertising. A lot has changed in the past year. Advertising on Snapchat was mainly "a fun thing" that required a hefty budget. Meanwhile, the possibilities have increased considerably and the platform offers outcomes for all kinds of campaigns, from branding to hard performance [...].
Facebook vs. Instagram: Where do you best reach your target audience?
Facebook vs. Instagram: Where do you best reach your target audience? Facebook has been in the news a lot lately, as people seem to be increasingly ignoring this social medium. The question is how best to reach and activate your target audience now. Since Instagram has grown 127% over the past 3 years and [...]
Advertising in Instagram Stories, how do you do it?
Instagram Stories have become unprecedentedly popular in a short period of time. Advertising in Instagram stories presents opportunities for businesses. But how do you capitalize on this if your business account has few followers? Or maybe you are not yet active on Instagram at all. Then advertising in Instagram Stories might offer a solution. Only why would you want to [...]
How do you make a good radio commercial?
During the Lunch session 'Radio 2.0' it already came up briefly: how do you make a good radio commercial? Researcher Remco de Stigter sums up the most important elements for you. Recognizable sound Quite a bit of research has been done on successful radio spots. An important characteristic of a good spot is that there are a maximum of two messages [...]
We teach you how to advertise with online radio
By now it is tradition at Stroom: the Lunch Session. Last week we taught clients and relations how to advertise with online radio. During this session Joris van der Pol (general director of OMS/Talpa (a.o. radio 538, Veronica, Sky Radio)) and Rutger Mackenbach (of Stroom of course) brought us up to date on the most important trends, developments and possibilities of [...]
Will Radio 538 still exist in 10 years?
Column by Rutger Mackenbach Recently at our Lunch Session, I gave a presentation on online radio. From that it appears that the medium of radio is actually doing quite well. Or audio I should say. Of the traditional media, audio is the best at making the transition to the digital world. But the established broadcasters [...]
What is the power of online radio?
Would you prefer to listen to the wrong hour all day long? Or can't get enough of hearing non-stop love songs? Then the online radio channels of Qmusic or Sky Radio are for you. Radio listeners are no longer all glued to their stereos. The listener is [...]