Martijn Jaartsveld in FONK Magazine on Dutch Media Brands in 2021: Mass is Box Office
Martijn Jaartsveld, Strategy Director at STROOM, talking to FONK magazine about the favorite and most relevant Dutch media brands in 2021.
Classic final sprint advertisers seem extra fast this year
The original interview can be found on candid.news There is substantially more spending in the fourth quarter, as if advertisers want to make up for the damage of the first half of this year. 'Meanwhile, almost everything is on or on again,' says Matthijs Kloezeman of Stroom.It is now well known: media spending has logically fallen sharply. In particular [...]
STROOM No. 1 media agency in FONK100 Best Agencies 2020
Forwarding Interview FONK100 magazine with Samantha Catsburg A high client rating in the FONK100 Best Agencies 2020, the 26th edition of the agency customer satisfaction survey: did you expect this outcome? We are sitting with a lot of energy at STROOM. We talked about it cautiously, but didn't dare hope for it honestly. In recent months we have continued [...]
The marketing communications trends of 2020
What will stay the same and what are we overlooking? Joram from XXS and Rutger from Stroom discuss the trends of 2020 in this interview. In the aftermovie of the lunch session you saw what people thought of the session and we gave the first hints. Watch this video now to [...]
The funniest campaigns are bad for your brand
For many brands, the digital campaign is where more is allowed compared to the offline campaign. It is allowed to be more daring, more creative and especially more playful. Brands are looking for interaction online. How do you achieve that? By creating very ''fun'' content. But how do you make sure those fun campaigns also contribute to your brand? Albert [...]
Generation Z challenges established brands
We recently attended Dmexco 2019. A major theme at the largest digital marketing fair in Europe was how brands can hold their own in a strongly changing (advertising) world. The biggest challenge here is understanding the (new) consumer: Generation Z. According to several speakers at Dmexco, this is the first generation that [...]
Visual and targeting priority at Google
In recent months, Google rapidly announced 5 innovative ad formats that we are happy to introduce to you. The main common denominator is that they are all very visual. In addition, Google offers new interesting targeting opportunities to reach your audience ever better by shifting the focus from targeting on search behavior to audience targeting. [...]
Tips on Digital Branding with Aljan de Boer
Aljan de Boer is a strategist at Trendsactive and was a speaker at the lunch session Digital Branding. He talks about visual culture that, through digital media, is only getting stronger. For generations growing up now, images are dominant, just think of Snapchat and Instagram. Older generations are also influenced by the visual information that is ubiquitous. Aljan explains [...]
Harder OLV growth due to TV price hike
There is quite a stir in the market now that RTL has announced what it will do with the prices for BrandDeli. The price increase is substantial and of course we as an agency will do everything we can to minimize the effects for our clients. But this price increase also shows that advertisers are accelerating [...]
The 2019 media forecast
It's tradition, Stroom does the 2019 media forecast. What will change and what will stay? In addition to the future, we also take a look back at 2018, because it was another great year! In addition to our wonderful current clients and their campaigns (including Diabetes Fund, Red Dead Redemption II, Blokker, Sanquin and Braun), we [...]