Aim for fame: less budget, more effect
As marketers and agency people, we prefer to work on campaigns that are eye-catching, effective and award-winning. The big advertisers have this in order, but how do you do it as a marketer with smaller budgets? In other words, how to achieve the most effective campaign possible with a modest budget looking at key KPIs: [...]
STROOM answered media questions #1: Does longform video online work for your brand?
Common advice for online content is: the shorter, the better. But what if a brand wants to tell a story? From a variety of clients, charities and social organizations, as well as FMCG brands, we are increasingly getting requests to promote a longer video of 1 to 2.5 minutes. It feels contradictory to do this online [...]
'Online and offline are like dance and music; it has to be one to make something beautiful'
Vincent Marquenie is Digital Communications Director at STROOM, the agency that De Media Maatschap recently merged into. He deals with the online part of the media business. Marquenie started at De Media Maatschap ten years ago as a junior digital consultant. At the time, it was a traditional agency where digital was somewhat more secondary. He [...]
'The brand is back from never being gone'
Martijn Jaartsveld is Strategy Director and MT member at media agency STROOM. He talks about how the frequently awarded agency today not only focuses on media advice, but also thinks intensively with clients about brand growth. Martijn Jaartsveld is Strategy Director and MT member at media agency STROOM. He talks about how the multiple award-winning [...]
Break through the growth plateau
Strategy director, Martijn Jaartsveld, describes on Cstories, MT/Sprout's blog, how to break through the growth plateau through a Dual Duty strategy.Read more here:
Online video: why the growing number of paid streaming services is an opportunity for advertisers
The online video landscape in the Netherlands is in a state of flux. More and more streaming services are being added, some are moving to advertising models and RTL XL is disappearing. We take you briefly through all the developments in the market and also show you the challenges and opportunities for advertisers. With competition in the online video market [...]
How do you use media to grow in the toy business?
The loss of advertising opportunities around TV programs like Z@pp (NPO), Telekids (RTL8), Boz (RTL7) has created a reach problem towards kids in elementary school age. Not to mention brand safety, ethics and device choice: slippery ice for many advertisers involved in kids marketing. We take a look at some [...]
FONK column Martijn Jaartsveld: Bully power and kids marketing: does it still work?
From a media perspective, a reach problem has arisen for kids aged 6-12 because of the disappearance of advertising opportunities. How can you reach kids in media? Does that make sense? Is there no other way? Read here the FONK column by Martijn Jaartsveld, Strategy Director at STROOM
RTL NETHERLANDS AND TALPA TO MERGE
It probably hasn't escaped your notice: the upcoming merger of RTL and TALPA. Officially, it's a joint venture, but with RTL Netherlands getting 70% of the shares and RTL CEO Sven Sauvé in charge, they'll be the dominant party. What does this mean for you as an advertiser? STROOM is happy to talk to you [...]
FONK column Martijn Jaartsveld: Corona: the ideal moment!
One of the benefits of a crisis is that it forces you to look at things in a different way. There are three good reasons to rethink your communications strategy right now.