This is what you need to know about Google's context targeting
Search engine advertising (SEA) is the most important online advertising tool, accounting for 65% of online ad spending. This makes it a stable factor in many marketing plans. At DMexco, I attended a master class by Google that revealed a key trend that is changing the way you can best use SEA: [...]
Key learnings Emerce Eday
Once again this year Stroom was present at Emerce Eday. Emerce's largest annual event. With mainly international speakers ranging from Google to BBC to NASA. We were there and are happy to share our insights. Key learnings Emerce Eday: First forms of branded content Nowadays, branded content plays an increasing role in marketing activities [...].
Abolition of bureau commission after 100 years
Several media operators (including RTL, Talpa TV and BrandDeli) abolished agency commissions last week, following the example of the STER early this year. Other media operators are expected to follow suit. What will change and what are the consequences? Consequence of the abolition As BrandDeli, among others, points out, the commercial policy will become later with [...]
Ads on LinkedIn are in demand
Ads on LinkedIn are in demand. Only 1% of all LinkedIn users experience the ads as irritating, where on Facebook this is 45%. LinkedIn users want something different, not cat videos but inspirational cases and content with knowledge transfer. Advertising on LinkedIn is not irritating, read here how to make it a success: LinkedIn users [...]
AVG is not a sour apple
Just a few more weeks and the General Data Protection Regulation, or AVG or GDPR, will go into effect. There is much to do about this regulation, and there is something written about it every day in the trade media. It's complicated stuff with implications for many different parts of an organization. But on the other [...]
Will Radio 538 still exist in 10 years?
Column by Rutger Mackenbach Recently at our Lunch Session, I gave a presentation on online radio. From that it appears that the medium of radio is actually doing quite well. Or audio I should say. Of the traditional media, audio is the best at making the transition to the digital world. But the established broadcasters [...]
Paying extra for Fire Safety
In the blog with our predictions for 2018, I wrote about brand safety and the trend that the major online platforms (Facebook and Youtube, among others) are starting to create their own content. There are several motives behind this. By offering exclusive premium content, these parties obviously hope to keep the target audience on their platform, which is financially [...]