Emotion plays big role in digital branding
Digital is about data, hard data. At least that is the widespread thought, but nothing could be further from the truth. Emotion appears to play a larger role in the digital experience and, therefore, in the perception of digital branding. In fact, emotion shapes experiences and that affects brand awareness. An important insight, because as we discussed in [...]
Classic branding becomes digital
Classic branding becomes digital: Vertical, short and silent the new standard Traditionally, television has been the reach medium of choice to achieve awareness and branding goals. Online was primarily seen as an important performance channel. But with television's reach under pressure, branding is increasingly shifting to digital. This also has implications [...]
Facebook is for people over 40
Fake news and privacy scandals eroded consumer confidence in social media last year. This is also evident from Newcom's annual National Social Media Survey. The media landscape is changing and what consequences this has for social media campaigns you can read in this blog. Oh and Facebook is for people over 40. Instagram is growing, Facebook [...]
How do you get permission to set cookies?
Consent Marketing also known as "Consent Marketing," stems from the new AVG measures. Because now that it is impossible to place cookies without consent, personalized online campaigns seem to be a thing of the past. The majority of consumers no longer accept cookies. But there is light at the end of the tunnel, provided you have the trust of the [...]
E-privacy in 2019 even more important than AVG
AVG & e-privacy: here's what to watch out for! Now that people think they have survived AVG, the next tightening is already around the corner: The e-privacy legislation that takes effect 2019. Whereas AVG was really only about what is and isn't allowed (setting cookies without permission) and left room for interpretation on how to do that, [...] describes [...]
This is what you need to know about Google's context targeting
Search engine advertising (SEA) is the most important online advertising tool, accounting for 65% of online ad spending. This makes it a stable factor in many marketing plans. At DMexco, I attended a master class by Google that revealed a key trend that is changing the way you can best use SEA: [...]
More likely to make sales with Augmented Reality
Augmented reality game changer of online advertising With augmented reality (AR), you view the world through your phone's camera where an extra virtual layer is placed over the real world. For a long time, it mainly seemed like a fun toy with which to conjure dancing hot dogs on the street corner on Snapchat or in the [...]
Google even bigger with out-stream video
Google adds out-stream video to ad opportunities Video is becoming an increasingly important form of online advertising. Last year, spending increased by as much as 19%. This while the online video supply is relatively limited. Google, which of course already has experience with video advertising on Youtube, is now capitalizing on this by offering out-stream video [...].
What can you do with LinkedIn video ads?
There are new ad opportunities including LinkedIn video ads. We expect these to lead to better campaign results. It's gonna be huge and very important! You'll love it. Perhaps already known: Native video Recently it has become possible to use native video on LinkedIn. Here you place your video directly on LinkedIn and you can [...]
Ads on LinkedIn are in demand
Ads on LinkedIn are in demand. Only 1% of all LinkedIn users experience the ads as irritating, where on Facebook this is 45%. LinkedIn users want something different, not cat videos but inspirational cases and content with knowledge transfer. Advertising on LinkedIn is not irritating, read here how to make it a success: LinkedIn users [...]