MOBILE ADVERTISING: QUICK AND DIRTY
The cell phone has become an extension of the arm. Not surprisingly, consumers consume a great deal of content on their mobile and, consequently, mobile advertising. For example, 89% use Facebook only on mobile[i]. Moreover, not only do they consume more content, they do so faster than on desktop. [...]
Google: "Mobile first, desktop second"
Starting July 1, Google is rolling out the "mobile first index. This means you will quickly drop to a lower position in search results if you have a slow mobile-unfriendly website. This applies to both SEO and SEA. How and what, we discuss in this blog. Scoring on quality The level of positions in search results [...]
Facebook vs. Instagram: Where do you best reach your target audience?
Facebook vs. Instagram: Where do you best reach your target audience? Facebook has been in the news a lot lately, as people seem to be increasingly ignoring this social medium. The question is how best to reach and activate your target audience now. Since Instagram has grown 127% over the past 3 years and [...]