SIRE encourages Dutch with #DASLIEF
We are in an unreal situation. Corona affects everyone and we need each other more than ever. Reason for SIRE to give the heartwarming and selfless initiatives where Dutch people offer each other help, advice and support a stage in the multimedia #DASLIEF campaign. At Stroom we managed, with the help of our partners [...]
Our new customer Vivera makes the world a little more beautiful bite by bite
Recently we were pleased to welcome Vivera as a new client and we could immediately start working on a media plan for their new brand positioning campaign. The campaign has now started, introducing Vivera's new packaging and inspiring people to eat less meat. The campaign aims to establish Vivera as a brand [...]
Stroom's Samantha joins SIRE board
The Ideal Advertising Foundation has changed its board structure and now consists of a general board and a campaign board. With this new set-up, there have also been a number of board changes. One of the new board members is Samantha Catsburg, Client Service Director at Stroom. The SIRE board includes professionals from all disciplines of the Dutch communications and media industry [...].
Facebook provides 100% insight into your customer journey
The beauty of online campaigns is that everything can be measured from reach and clicks to conversions. However, gaining insight into the customer journey across different online media remains a challenge. But change is on the way. We were recently updated by Facebook on the possibilities of using their attribution tool [....]
Will Amazon become the new Facebook or Google?
Amazon is becoming an increasingly important player in the Dutch e-commerce market. Sales grew 40% last year, according to the Twinkle100, putting the webshop in sixth place. Figures from NoBo show that the monthly (unique) reach is 3 million. And that while there is still no official Dutch webshop [...]
Generation Z challenges established brands
We recently attended Dmexco 2019. A major theme at the largest digital marketing fair in Europe was how brands can hold their own in a strongly changing (advertising) world. The biggest challenge here is understanding the (new) consumer: Generation Z. According to several speakers at Dmexco, this is the first generation that [...]
Organic outreach is dead
And here's why: For a long time it was a goal for many companies to be big on social media and have lots of followers. For some, that's still a dream. 10,000 followers may give a page status, but it certainly does not guarantee reach. Where the most popular kid in the class with the most friends, [...]
Facebook tightens ad policy
This blog is about Facebook's tightened ad policy and increasing transparency Facebook has recently been making increasing efforts to regain user trust after all the privacy scandals. In doing so, the social media giant is going further and further in providing transparency to users, and that also has implications for advertisers. [...]
Visual and targeting priority at Google
In recent months, Google rapidly announced 5 innovative ad formats that we are happy to introduce to you. The main common denominator is that they are all very visual. In addition, Google offers new interesting targeting opportunities to reach your audience ever better by shifting the focus from targeting on search behavior to audience targeting. [...]
Where are the opportunities with Pinterest?
Still doubting whether Pinterest adds something to your marketing mix and want to know where the opportunities lie? In this blog, we put it all together. Pinterest is substantially different from the social media that now dominate many online advertising plans. We take a look at global data. Planning for the future Pinterest is actually a visual [...]