Generation Z challenges established brands
We recently attended Dmexco 2019. A major theme at the largest digital marketing fair in Europe was how brands can hold their own in a strongly changing (advertising) world. The biggest challenge here is understanding the (new) consumer: Generation Z. According to several speakers at Dmexco, this is the first generation that [...]
Organic outreach is dead
And here's why: For a long time it was a goal for many companies to be big on social media and have lots of followers. For some, that's still a dream. 10,000 followers may give a page status, but it certainly does not guarantee reach. Where the most popular kid in the class with the most friends, [...]
Facebook tightens ad policy
This blog is about Facebook's tightened ad policy and increasing transparency Facebook has recently been making increasing efforts to regain user trust after all the privacy scandals. In doing so, the social media giant is going further and further in providing transparency to users, and that also has implications for advertisers. [...]
Visual and targeting priority at Google
In recent months, Google rapidly announced 5 innovative ad formats that we are happy to introduce to you. The main common denominator is that they are all very visual. In addition, Google offers new interesting targeting opportunities to reach your audience ever better by shifting the focus from targeting on search behavior to audience targeting. [...]
Where are the opportunities with Pinterest?
Still doubting whether Pinterest adds something to your marketing mix and want to know where the opportunities lie? In this blog, we put it all together. Pinterest is substantially different from the social media that now dominate many online advertising plans. We take a look at global data. Planning for the future Pinterest is actually a visual [...]
Emotion plays big role in digital branding
Digital is about data, hard data. At least that is the widespread thought, but nothing could be further from the truth. Emotion appears to play a larger role in the digital experience and, therefore, in the perception of digital branding. In fact, emotion shapes experiences and that affects brand awareness. An important insight, because as we discussed in [...]
Classic branding becomes digital
Classic branding becomes digital: Vertical, short and silent the new standard Traditionally, television has been the reach medium of choice to achieve awareness and branding goals. Online was primarily seen as an important performance channel. But with television's reach under pressure, branding is increasingly shifting to digital. This also has implications [...]
Facebook is for people over 40
Fake news and privacy scandals eroded consumer confidence in social media last year. This is also evident from Newcom's annual National Social Media Survey. The media landscape is changing and what consequences this has for social media campaigns you can read in this blog. Oh and Facebook is for people over 40. Instagram is growing, Facebook [...]
How do you get permission to set cookies?
Consent Marketing also known as "Consent Marketing," stems from the new AVG measures. Because now that it is impossible to place cookies without consent, personalized online campaigns seem to be a thing of the past. The majority of consumers no longer accept cookies. But there is light at the end of the tunnel, provided you have the trust of the [...]
E-privacy in 2019 even more important than AVG
AVG & e-privacy: here's what to watch out for! Now that people think they have survived AVG, the next tightening is already around the corner: The e-privacy legislation that takes effect 2019. Whereas AVG was really only about what is and isn't allowed (setting cookies without permission) and left room for interpretation on how to do that, [...] describes [...]