Martijn Jaartsveld in FONK Magazine on Dutch Media Brands in 2021: Mass is Box Office
Martijn Jaartsveld, Strategy Director at STROOM, talking to FONK magazine about the favorite and most relevant Dutch media brands in 2021.
STROOM grows with Tamara Baeke
Every day at STROOM , we work energetically on our clients' campaigns. A few weeks ago, we added a new force to our team: Tamara Baeke. Time to get acquainted.
Cookieless Internet: Relevance is desirable, but personalization is scary - Whitepaper
In these already challenging corona times, online advertisers and publishers will soon face an even greater challenge. Cookieless advertising is getting close as browsers are blocking third-party cookies one by one. Until now, these types of cookies have been the norm for measuring campaigns, tracking users and showing personalized [...]
#DASLIEF: nice outreach realized for SIRE to heart corona initiatives!
Corona created an unreal situation that affected 100% of the Dutch people. But something very beautiful also happened. Heartwarming and selfless initiatives arose in which Dutch people offered each other help, advice and support. Therefore, in March 2020, SIRE rigged up the little sister of #DOESLIEF in one week: #DASLIEF. To encourage anyone who does a little extra [...]
Quitting the campaign because of Corona?
Advertisers pull the emergency brake and campaigns are cancelled or postponed. But is this always wisdom? Or can you continue your campaign (modified) despite the crisis surrounding Corona? It makes sense that there is no point in getting people excited about your product if Corona prevents you from delivering it. In many other [...]
SIRE encourages Dutch with #DASLIEF
We are in an unreal situation. Corona affects everyone and we need each other more than ever. Reason for SIRE to give the heartwarming and selfless initiatives where Dutch people offer each other help, advice and support a stage in the multimedia #DASLIEF campaign. At Stroom we managed, with the help of our partners [...]
Our new customer Vivera makes the world a little more beautiful bite by bite
Recently we were pleased to welcome Vivera as a new client and we could immediately start working on a media plan for their new brand positioning campaign. The campaign has now started, introducing Vivera's new packaging and inspiring people to eat less meat. The campaign aims to establish Vivera as a brand [...]
Stroom's Samantha joins SIRE board
The Ideal Advertising Foundation has changed its board structure and now consists of a general board and a campaign board. With this new set-up, there have also been a number of board changes. One of the new board members is Samantha Catsburg, Client Service Director at Stroom. The SIRE board includes professionals from all disciplines of the Dutch communications and media industry [...].
Facebook provides 100% insight into your customer journey
The beauty of online campaigns is that everything can be measured from reach and clicks to conversions. However, gaining insight into the customer journey across different online media remains a challenge. But change is on the way. We were recently updated by Facebook on the possibilities of using their attribution tool [....]
Will Amazon become the new Facebook or Google?
Amazon is becoming an increasingly important player in the Dutch e-commerce market. Sales grew 40% last year, according to the Twinkle100, putting the webshop in sixth place. Figures from NoBo show that the monthly (unique) reach is 3 million. And that while there is still no official Dutch webshop [...]