STROOM On TV: The Barometer on RTL-Z
RTL Z visited STROOM in Rotterdam to record an item for the TV program ''de Barometer''. In the item, Samantha Catsburg (Agency Lead Rotterdam), Willem-Jan Nouwens (Agency Lead Amsterdam) and Martijn Jaartsveld (Strategy Director) talk about the vision and working method of the new STROOM.
New Hero Cassis campaign: The Refrigerator Check Weeks
Last year, Hero Cassis launched a new brand campaign with the payoff: 'deliciously original'. Hero wants to encourage the Netherlands to make an original choice for the soft drink shelf and thus put Hero Cassis in the refrigerator more often. This year, we are expanding the campaign further. In collaboration with brand experience agency Raúl & Riguel, STROOM developed [...]
Spin Master launches new video platform for Bakugan
Declining viewing time and the disappearance of TV channels aimed at kids led to an innovative collaboration in which Spin Master is launching its own video platform for Bakugan Season 4 in partnership with Azerion. The goal of the collaboration is to increase traffic to Bakugan content and thereby increase brand awareness among the target audience of boys 6-12 [...]
Can you grow as a brand without TV?
Relatively young "online" brands like My Jewellery, Mr. Marvis and Gorillas regularly advertise on TV. And for good reason. Ebiquity research shows that TV is still the most superior medium when it comes to reach and achieving growth (both on brand awareness and sales). But the TV market is under [...]
Adformatie Media Report 2021: 3x price for STROOM
STROOM wins best media agency in the categories: "Most Customer-Focused" and "Highest Rating from Advertisers." This also brings STROOM in at spot No. 6 in Adformatie's national top 10 Media consultancies. We are enormously proud and grateful at the same time: because STROOM 's new direction is successful, but above all that our combined media and [...]
STROOM Realizes branded partnership with Tina for Spin Master
The traditional kids ad market is under pressure. Now read how we successfully highlighted Spin Master's products with a multimedia branded partnership with Tina.
Children in Poverty: a unique SIRE campaign
Multiple campaigns in one year, the use of new media and a full TV broadcast of Tijd voor MAX. In many ways, the SIRE 2021 campaign is unique and innovative compared to previous campaigns. Let's talk about that. More than 250,000 children grow up in poverty and this number is exploding.
STROOM ready for the future
Samantha Catsburg, Agency lead of STROOM, takes a fresh look at the rapidly changing media landscape. By taking a close look at the mergers at media houses, the changing online landscape and consumer behavior, the media agency is able to adapt well to the new reality. In addition, the Candid platform, of which STROOM is part of [...] plays an important role.
STROOM Welcomes Floriade as a new customer
The world horticultural exhibition to be held from April 2022 has chosen STROOM and Online Company - both agencies are affiliated with the Candid platform - after an extensive media pitch. Media agency STROOM is responsible for overall media strategy, planning and buying. Online Company handles digital strategy and online performance. "Growing Green Cities" is the theme of [...]
Visma │ Yuki chooses STROOM
STROOM - A Candid company, is starting work immediately for Visma │ Yuki: the online accountancy platform where accountants and entrepreneurs work together. Visma │ Yuki has a new communication strategy and is ready for the next step in its brand and communication development. Visma │ Yuki found in STROOM the suitable media partner for [...]