STROOM Answers media questions #4 Why advertising during summer vacation does make sense
The beginning of the year is the time to make new media plans. One opportunity for 2024 in doing so is the summer vacations. During the summer vacations, all of the Netherlands is on vacation. At least, that is what is often thought. Brands advertise less during the summer vacations, while advertising can have a great effect. How many people are [...]
STROOM answered media questions #1: Does longform video online work for your brand?
Common advice for online content is: the shorter, the better. But what if a brand wants to tell a story? From a variety of clients, charities and social organizations, as well as FMCG brands, we are increasingly getting requests to promote a longer video of 1 to 2.5 minutes. It feels contradictory to do this online [...]
STROOM best media agency according to EMERCE, MT1000 and FONK (2 years in a row!)
Things are going well at and with STROOM. Our company has been voted best media agency two years in a row by 3 prominent business titles. A major achievement and of course we are proud of it. Based on independent research, EMERCE, MT/Sprout and FONK surveyed the target group on topics such as service and customer focus. We are [...]
Celebrate Summer with music at The Concertgebouw!
This month the campaign for the Friends Lottery Summer Concerts started. The Concertgebouw is there for everyone and especially in the summer the programming is enormously diverse. There is a concert for everyone. Pop artists such as Maan and Racoon will perform. There will also be film music, including the film Star Wars-The Force [...]
Jr. Communications Consultants STROOM successfully complete YIM College Tour.
MWG organizes the The YIM College Tour every year. MWG the trade association of and for people in communications with a passion for media. Young professionals in media were taken into the world of media in a series of different lectures. From "Briefing" to "Pitching a Plan". In a course of 8 [...]
"Satisfied employees make for satisfied customers."
Samantha Catsburg works as Managing Director at media agency STROOM. In practice, this means that she first provides enthusiastic, knowledgeable and ambitious colleagues and then very satisfied clients. In this interview, she talks about how she manages that and about the speed at which media has evolved over the last ten [....]
The end of personalized targeting: what are the implications for advertisers?
In late March 2023, it was announced that Meta (owner of Facebook and Instagram) is going to give users the ability to opt out of personalized ads. This will affect campaigns on these platforms. This is part of a broader trend: the move toward privacy by default. Consumers will have control over the data that [...]
Digital platforms anno 2023: Young people are shifting and is YouTube Shorts a keeper?
Even in 2023, the world of digital advertising is not standing still. Our digital team will take you through developments to keep an eye on in the near future. This month, digital consultants Priscilla and Patricia discuss developments around digital platforms. The digital media landscape never stands still, again this year there are [...]
Online video: why the growing number of paid streaming services is an opportunity for advertisers
The online video landscape in the Netherlands is in a state of flux. More and more streaming services are being added, some are moving to advertising models and RTL XL is disappearing. We take you briefly through all the developments in the market and also show you the challenges and opportunities for advertisers. With competition in the online video market [...]
Solar plan chooses STROOM
Solar panel supplier Solar Plan has chosen to place its media activities with media agency STROOM, Energy for Growth. The first above-the-line campaign started last month. Solar Plan is a technology-based energy company. The company has equipped more than 100,000 homes with solar panels since 2012, making them the market leader. Their innovative approach has made them [...]