Solar panel supplier Solar Plan has chosen to place its media activities with media agency STROOM, Energy for Growth. The first above-the-line campaign started last month.
Solar Plan is a technology-based energy company. The company has fitted more than 100,000 homes with solar panels since 2012, making them the market leader. Their innovative approach makes them one of the fastest growing companies in the Netherlands and Europe. Through the Zonneplan App there is always live insight into when stroom is really green and cheap and appliances in the home can be smartly controlled accordingly. Zonneplan is an IT company working on the electrification of the Netherlands and innovation in the energy market.
Erwin Herbert, Marketing Manager at Zonneplan
"We are in a rapidly developing market. We have distinctive products and want to bring them to the attention of the target group in a structural way. STROOM has laid down a distinctive media strategy and planning, in which we have great confidence."
Samantha Catsburg, Agency Lead STROOM
"STROOM and Solar Plan are obviously a match made in heaven! We looked closely at the media possibilities and quickly saw that we were on the same page. Zonneplan is on the threshold of an exciting business period with a solid base of solar panels and upcoming innovations. We are happy to help them further in achieving their goals at STROOM ."
First campaign launched
The first campaign launched in July with the deployment of TV billboarding at Ad Alliance and Talpa. This involves the use of a broad channel mix for maximum reach and driven to visibility in the weather and housing umfeld. The primary objective of the campaign is to increase Zonneplan's brand awareness among homeowners in the Netherlands.