What I had wanted to learn during my college studies
During my college studies in Global Marketing and Sales (Commercial Economics), I learned all about Kotler's 5 Ps. This was soon followed by the customer journey and Pareto's law, among others - models and theories that prepare you well for practice. Right? In this blog, I talk about the theories that I got a little more [...]
There is still prejudice against women
International Women's Day Jip Stijns is a project manager at digital creative agency Havana Harbor and has just become a mother. In seven years, her CANDID colleague Valeri Djodikromo has risen to communications director at media agency STROOM. During the week of International Women's Day, they will discuss prejudice, this year's theme. Jip: "You are [...]
STROOM grow further
STROOM continues to grow and we welcome our new Project Management intern: Rama Salami. She is happy to introduce herself to you! Who are you? I am Rama Salami, 26 years old and I have been living in Rotterdam for five years now. I am studying Cross-media Communication at the Hogeschool Rotterdam. As part of my graduation project, I am doing four [...]
STROOM grow further
STROOM continues to grow and we welcome our new intern Content Marketing: Lotte van Deventer. She is happy to introduce herself to you! Who are you? My name is Lotte van Deventer, 23 years old and a student of Cross-media Communication at the Hogeschool Rotterdam. In the summer I will hopefully graduate, and as part of that I will be doing a four-month [...]
Judges Coolest Dutch Brands Awards announced
The jury consists of communication professionals working in different disciplines such as creation, strategy, advertising and media. A nice mix has been found for a fresh look at the cases with young recruits coupled with experience. The Coolest Dutch Brand Awards looks at things like resilience of a brand, innovation, media mix and of course developments on [...].
Expansion opts for STROOM
Since 2021, STROOM has been working for Expansion: an experienced b-to-b player in the field of Enterprise Information Management. STROOM is responsible for media strategy, planning and procurement. The January campaign has an always-on approach and consists of Online Video, Digital Out of Home and a collaboration with BNR radio. Each document directly [...]
Start as an intern, stay as a junior
Who are you. I am Friso van Terwisga, 23 years old and a third year student at the Hogeschool Rotterdam. As part of the Global Marketing and Sales course, I did a five-month internship at STROOM. As of January 17, I will continue to work part-time as a junior communications consultant. How was your internship and what is the most important [...]
SIRE and STROOM thank media partners
Multiple campaigns in one year, the use of new media and a full TV broadcast of Tijd voor MAX. In many ways, the SIRE 2021 campaign is unique and innovative compared to previous campaigns. Let's talk about that. More than 250,000 children grow up in poverty and this number is exploding.
Martijn Jaartsveld: 'Media is getting scarcer, therefore more expensive'
This is a transfer from FONK Magazine 328. Text: Nicolette Hulsebos - file new round, new opportunities.
Samantha Catsburg (Agency Lead): Hire character, train skills
We are greatly looking forward to 2022! We are wrapping up a positive 2021 together. We have welcomed several great new clients; from the Floriade Expo taking place in Almere in 2022 to Hero Benelux and from Yuki/Visma to Bisolvon. In addition, we have been named by our clients and relations in both the Fonk100, and the MT1000 [...]