Interview: Ilse van Ingen and Sander Nuhoff on Hero Benelux & the collaboration with STROOM in 2022
STROOM has been responsible for all on- and offline media strategy, consulting, planning and buying for Hero Benelux since January 1, 2022. The media world is constantly changing and every brand deserves an exclusive media mix and strategy. Therefore, we asked Ilse van Ingen, Media Manager and Sander Nuhoff Head of Marketing of Hero Benelux how they look [...]
Solar plan chooses STROOM
Solar panel supplier Solar Plan has chosen to place its media activities with media agency STROOM, Energy for Growth. The first above-the-line campaign started last month. Solar Plan is a technology-based energy company. The company has equipped more than 100,000 homes with solar panels since 2012, making them the market leader. Their innovative approach has made them [...]
Woonmall Alexandrium chooses Candid agencies STROOM and Daily Dialogues
Woonmall Alexandrium chose media agency STROOM and social media agency Daily Dialogues after a pitch. STROOM is responsible for media strategy planning and buying, with Daily Dialogues, like STROOM part of Candid, responsible for content strategy & creation. Strategically, a Dual Duty strategy is being implemented where brand and performance in [...].
New Hero Cassis campaign: The Refrigerator Check Weeks
Last year, Hero Cassis launched a new brand campaign with the payoff: 'deliciously original'. Hero wants to encourage the Netherlands to make an original choice for the soft drink shelf and thus put Hero Cassis in the refrigerator more often. This year, we are expanding the campaign further. In collaboration with brand experience agency Raúl & Riguel, STROOM developed [...]
Dirje van Laar on working for dé VakantieDiscounter: "dynamic, fun and challenging"
My name is Dirje van Laar and I am from Amsterdam, where I live with my boyfriend and two sons (ages 4 and 6). What energizes you, privately and professionally? I have always worked in hospitality/tourism because of my great love for food and travel. In my free time, I then [...]
Spin Master launches new video platform for Bakugan
Declining viewing time and the disappearance of TV channels aimed at kids led to an innovative collaboration in which Spin Master is launching its own video platform for Bakugan Season 4 in partnership with Azerion. The goal of the collaboration is to increase traffic to Bakugan content and thereby increase brand awareness among the target audience of boys 6-12 [...]
Interview with Carina Kloet: "No day is the same at Hypotheker"
My name is Carina Kloet, 39 years old and married to Frank. I am mother of Philou of 6 months old and bonus mother of James (6 years old). I live in beautiful Katendrecht and love to visit the restaurants in the neighborhood. I am Communications Advisor at De Hypotheker and responsible for PR, the ATL campaigns and corporate identity policy [...].
Justdiggit and STROOM: energy for natural growth
STROOM finds it important to do its proverbial part. We do so gladly and - media technically - consistently. Justdiggit has been a client of STROOM since its inception in 2009. Together with our media network and other supporters of Justdiggit such as advertising agency HavasLemz, we help Justdiggit take a step further every year. Currently, the success [...]
Dille & Kamille chooses media agency STROOM
Dille & Kamille and STROOM will communicate and expand the brand in 2022. Through a strategically chosen media deployment that stays close to the core of the successful retail brand, growth will be targeted. This will take into account the belief in natural simplicity and the special mix of products. Media agency STROOM has many [...]
New SIRE campaign: Death. Talk about it, not over it.
SIRE's new campaign launched last week: Death. Talk about it, not about it. The goal of the campaign is to start the conversation about death with each other. Also for this campaign, media agency STROOM set up an extensive media plan to create as much reach and awareness as possible for this [...].