STROOM wins NGF pitch
The Royal Dutch Golf Federation (NGF) has become a client of media agency STROOM. "Welcome to the club" is the theme of the new campaign, which launches May 15. The objective is to increase the accessibility of the sport. STROOM will be responsible for media strategy, planning and purchasing. Aging sports is on the [...]
Playmobil returns to Stroom and wants to reach adults as well
'The story behind Playmobil is, I think, fairly exemplary of the market,' explains the strategy director of Stroom . The iconic toy brand Playmobil has chosen Stroom as its new media agency in the Netherlands. And that feels like coming home, says Martijn Jaartsveld, strategy director of Stroom. After all, Playmobil was already a client between 2005 and 2020. After a relatively short foray into [...]
TNO launches new brand & work campaign: #ditisonzetime
TNO shows what it has to offer in terms of innovation and wants to bring in driven talent to improve our society and strengthen the competitiveness of the Netherlands. We live in uncertain, turbulent times. Full of global challenges in the areas of safety, health, sustainability and digitalization. TNO sees [...]
CEPS and Digital out Of Home: a fine marriage
Hero B'tween, operator Global and research firm Validators investigated with STROOM the ways in which Digital Out-of-Home contributes to Category Entry Point (CEPS) loading.The study looked at the growth of mental market share within increasingly fragmented media consumption. Read more in this article from MarketingTribune: https://lnkd.in/ew2wM7WE
Duo interview - Floriade Expo 2022
After 10 years of preparation, this year was the day. In April, King Willem-Alexander opened the doors of Floriade Expo 2022. During this world horticultural exhibition, Dutch horticulture - in cooperation with national and international participants and partners - brought the theme "Growing Green Cities" to life. As a media partner, STROOM supported the Floriade team in planning [...]
UnitedConsumers chooses media agency after pitch STROOM
UnitedConsumers is a consumer collective for everyone. The company has been helping consumers save on fixed expenses for more than 20 years. Media agency STROOM will be responsible for media consultancy and media buying as of December 1, 2022. Starting next year, UnitedConsumers will focus more on loading and building the brand to achieve more growth [...].
The convenience of ENGIE
ENGIE launched a new brand campaign last month to introduce its new positioning.The company wants to give its customers more control over their energy affairs. They also want to make energy saving and sustainability easier. The new slogan is therefore not for nothing 'Discover the ease of ENGIE'. To support this new positioning, STROOM [...]
King Essentials and STROOM join hands
For several months STROOM has been working with great energy and pleasure for King Essentials. King Essentials is a new online webshop with all the garments a man needs. The real 'essentials'. Qualitative, durable garments that can be found in all kinds of colors and sizes. STROOM has been asked to help King Essentials launch the brand in the Netherlands [...]
New campaign Dille & Kamille: Things that matter
This week Dille & Kamille launches their first ATL campaign in partnership with STROOM. This campaign brings the company's mission and vision to the attention of Dutch consumers in a big way for the first time. The family business wants to inspire people to live consciously and has therefore been choosing things that matter [...] for almost 50 years.
Interview: Ilse van Ingen and Sander Nuhoff on Hero Benelux & the collaboration with STROOM in 2022
STROOM has been responsible for all on- and offline media strategy, consulting, planning and buying for Hero Benelux since January 1, 2022. The media world is constantly changing and every brand deserves an exclusive media mix and strategy. Therefore, we asked Ilse van Ingen, Media Manager and Sander Nuhoff Head of Marketing of Hero Benelux how they look [...]