Launch new Alliander campaign: The energy transition is impossible - without you!
Alliander has become a client of media agency STROOM. Alliander ensures that everyone has access to a reliable, affordable and sustainable energy network at more than three million Dutch households and companies. Alliander's new campaign shows that no energy transition is possible without enough workers. The objective of the campaign is to raise awareness [...]
STROOM Getting started for Youth and child protection organizations
After a pitch, STROOM goes to work for all youth protection organizations in the Netherlands and the Child Protection Council. The campaign "What would you do?", developed by communications agency Het Stormt, puts the beautiful but feisty work of youth protection workers, youth rehabilitators and council investigators on the map. The goal of the campaign is to increase understanding [...]
Launch new AIDS Fund campaign: AIDS is fixable, so what are we waiting for?
Today marks the launch of Aidsfonds' new campaign. With this campaign, AIDS Fund wants to bring attention to the fact that more than 9 million people worldwide are still waiting for life-saving medicines. Most of them do not have access to HIV care because they are discriminated against for who they are.The knowledge and medicines are there [...].
Celebrate Summer with music at The Concertgebouw!
This month the campaign for the Friends Lottery Summer Concerts started. The Concertgebouw is there for everyone and especially in the summer the programming is enormously diverse. There is a concert for everyone. Pop artists such as Maan and Racoon will perform. There will also be film music, including the film Star Wars-The Force [...]
SIRE and GGN win SAN!
SIRE (Stichting Ideële Reclame) and GGN (debt collection agency) won a SAN accent. SIRE won an award for its "Death Eaters" campaign and GGN for its "Social Debt Collection Delivers More" campaign. SIRE's dooddoeners campaign succeeded in making death a topic of conversation. The call not to talk about death [...]
STROOM wins NGF pitch
The Royal Dutch Golf Federation (NGF) has become a client of media agency STROOM. "Welcome to the club" is the theme of the new campaign, which launches May 15. The objective is to increase the accessibility of the sport. STROOM will be responsible for media strategy, planning and purchasing. Aging sports is on the [...]
Playmobil returns to Stroom and wants to reach adults as well
'The story behind Playmobil is, I think, fairly exemplary of the market,' explains the strategy director of Stroom . The iconic toy brand Playmobil has chosen Stroom as its new media agency in the Netherlands. And that feels like coming home, says Martijn Jaartsveld, strategy director of Stroom. After all, Playmobil was already a client between 2005 and 2020. After a relatively short foray into [...]
TNO launches new brand & work campaign: #ditisonzetime
TNO shows what it has to offer in terms of innovation and wants to bring in driven talent to improve our society and strengthen the competitiveness of the Netherlands. We live in uncertain, turbulent times. Full of global challenges in the areas of safety, health, sustainability and digitalization. TNO sees [...]
CEPS and Digital out Of Home: a fine marriage
Hero B'tween, operator Global and research firm Validators investigated with STROOM the ways in which Digital Out-of-Home contributes to Category Entry Point (CEPS) loading.The study looked at the growth of mental market share within increasingly fragmented media consumption. Read more in this article from MarketingTribune: https://lnkd.in/ew2wM7WE
Duo interview - Floriade Expo 2022
After 10 years of preparation, this year was the day. In April, King Willem-Alexander opened the doors of Floriade Expo 2022. During this world horticultural exhibition, Dutch horticulture - in cooperation with national and international participants and partners - brought the theme "Growing Green Cities" to life. As a media partner, STROOM supported the Floriade team in planning [...]