What I had wanted to learn during my college studies

During my college studies in Global Marketing and Sales (Commercial Economics), I learned all about Kotler's 5 Ps. This was soon followed by the customer journey and Pareto's law, among others - models and theories that prepare you well for practice. Right? In this blog, I talk about the theories that I got a little more [...]
Judges Coolest Dutch Brands Awards announced

The jury consists of communication professionals working in different disciplines such as creation, strategy, advertising and media. A nice mix has been found for a fresh look at the cases with young recruits coupled with experience. The Coolest Dutch Brand Awards looks at things like resilience of a brand, innovation, media mix and of course developments on [...].
Expansion opts for STROOM

Since 2021, STROOM has been working for Expansion: an experienced b-to-b player in the field of Enterprise Information Management. STROOM is responsible for media strategy, planning and procurement. The January campaign has an always-on approach and consists of Online Video, Digital Out of Home and a collaboration with BNR radio. Each document directly [...]
Start as an intern, stay as a junior

Who are you. I am Friso van Terwisga, 23 years old and a third year student at the Hogeschool Rotterdam. As part of the Global Marketing and Sales course, I did a five-month internship at STROOM. As of January 17, I will continue to work part-time as a junior communications consultant. How was your internship and what is the most important [...]
SIRE and STROOM thank media partners

Multiple campaigns in one year, the use of new media and a full TV broadcast of Tijd voor MAX. In many ways, the SIRE 2021 campaign is unique and innovative compared to previous campaigns. Let's talk about that. More than 250,000 children grow up in poverty and this number is exploding.
Martijn Jaartsveld: 'Media is getting scarcer, therefore more expensive'

This is a transfer from FONK Magazine 328. Text: Nicolette Hulsebos - file new round, new opportunities.
Samantha Catsburg (Agency Lead): Hire character, train skills

We are greatly looking forward to 2022! We are wrapping up a positive 2021 together. We have welcomed several great new clients; from the Floriade Expo taking place in Almere in 2022 to Hero Benelux and from Yuki/Visma to Bisolvon. In addition, we have been named by our clients and relations in both the Fonk100, and the MT1000 [...]
Media agency STROOM best media consulting service provider |#1 MT1000

It's about more than media at STROOM. As a partner in communications, the Rotterdam-based full-service media agency likes to take a look at brand and marketing communications. "We analyze a client's market. We look at the media spending, but also where the target groups are and what trends we observe in that regard. Because the strategy can be good, but if [...]
CêlaVíta and STROOM on the new generation of potato eaters

CêlaVíta, in cooperation with media agency STROOM, has launched its new campaign. Central is the big idea: 'together we are the new generation of potato eaters'. To respond well to the wishes of this new generation, CêlaVíta is constantly innovating its potato products. From the consumer need 'To be able to put a healthy meal on the table quickly and easily', [...]
STROOM Helps Somfy grow on key brand KPIs

STROOM helps Somfy grow on both brand and performance KPIs. Following on from the successful spring campaign, the campaign: connect with your home will continue this fall. The fall campaign took a sharp look at achieving maximum reach in a radio and TV market that is under pressure. Despite the challenging market, the [...]