Because dé VakantieDiscounter understands vacations and wants to share that with its target group. Advertising agency INDIE is responsible for the new commercials and Stroom for the media strategy, planning and execution.
Thijs Keukenmeester, marketing manager of dé VakantieDiscounter and previously nominated for the top 100 marketers of the Netherlands, on the new campaign:
"Together with INDIE, we tried to take the successful ingredients of previous years and complement them with beautiful, new elements. Like every year, we set ourselves apart from the calibrated 'happy people on the beach' campaigns of others. Humor is in our company's DNA. In addition, this year we choose to put our customers on a pedestal. They are the heroes who understand what vacations are really all about and understand that you don't have to pay too much for this".
The campaign is currently being rolled out on TV, radio and online. Six versions of the TV spots have been made. Check out all the commercials here. But we think this one is the very best!