The impact of phasing out 3rd party cookies
Phasing out 3rd party cookies has a significant impact on advertisers and requires them to adapt their strategies to continue operating effectively in the changing digital landscape. STROOM gathered some frequently asked questions from clients and associates and had Robin Sparnaaij, Campaign Director at STROOM, answer them. What are cookies? There are different types of [...]
STROOM answered media questions #5 What can addressable TV do for your brand?
Targeted advertising in a linear TV commercial break has been talked about for years. The rollout in the Netherlands is finally underway. We update you on the latest. With this advanced form of television advertising, advertisers can employ a more personalized and effective approach, increasing the opportunities for brands to segment their target [...]
STROOM Answers media questions #4 Why advertising during summer vacation does make sense
The beginning of the year is the time to make new media plans. One opportunity for 2024 in doing so is the summer vacations. During the summer vacations, all of the Netherlands is on vacation. At least, that is what is often thought. Brands advertise less during the summer vacations, while advertising can have a great effect. How many people are [...]