Een ónopvallende advertentie met een grote impact
Zou er een vorm van adverteren zijn waarbij mensen met aandacht je advertentie bekijken en geen gevoel van verstoring ervaren? Dat bestaat zeker. Deze manier van adverteren heet native advertising. De vormgeving, locatie en schrijfstijl van deze reclames is vrijwel identiek aan de overige content die te zien is op het medium waar geadverteerd wordt. […]
Even zonder grappen en grollen; dit is wat je moet weten over humor in advertenties.
Humor is een veelgebruikte tactiek in advertenties. Een terechte vraag is echter of het goed werkt of dat het vooral van de boodschap afleidt. Werkt humor daarnaast om de weerstand tegen de overtuigende boodschap te verminderen en zit er een risico aan het gebruik van grappen vast? In dit artikel zetten we alle kansen en […]
Hoe context en design het succes van een advertentie bepalen
Recentelijk heeft STROOM deelgenomen aan een webinar waarin de Universiteit van Groningen en de onderzoekers van DVJ Insights hun bevindingen presenteerden. De presentatie stond in het teken van in hoeverre consumenten (Digital) Out Of Home (OOH) advertenties onthielden, nadat ze deze gezien hadden. Dit onderzoek leverde waardevolle inzichten op met betrekking tot de invloed van […]
STROOM Quarterly Update Q3
There was no question of cucumber time last summer in terms of market and media developments. We look back on an exciting third quarter, in which both the Dutch economy and media spending showed slight growth. From the impact of the sports summer on media spending to the emergence of new advertising opportunities in video streaming services: we cover it all. Curious about all the [...]
STROOM answers media questions #2: what does the new television survey entail?
After the new radio survey introduced early this year, the television survey is also getting a makeover. From August 28, the new NMO (National Media Research) survey will start. But what exactly is going to change, and why is this new method being adopted now? AV director Roan van Parreren tells us what to expect [...]
Radio listener is less station loyal than thought
STROOM RTV update July 2023: NMO listening survey 2023Seven months we are on the road with the new NMO listening survey. An entirely new measurement methodology within a medium type does not happen often. With that, we were on the eve of the great unknown. "What impact will this new survey have on our years of radio knowledge?" is the big question on every [...]
CEPS and Digital out Of Home: a fine marriage
Hero B'tween, operator Global and research firm Validators investigated with STROOM the ways in which Digital Out-of-Home contributes to Category Entry Point (CEPS) loading.The study looked at the growth of mental market share within increasingly fragmented media consumption. Read more in this article from MarketingTribune: https://lnkd.in/ew2wM7WE
STROOM No. 1 media agency in FONK100 Best Agencies 2020
Forwarding Interview FONK100 magazine with Samantha Catsburg A high client rating in the FONK100 Best Agencies 2020, the 26th edition of the agency customer satisfaction survey: did you expect this outcome? We are sitting with a lot of energy at STROOM. We talked about it cautiously, but didn't dare hope for it honestly. In recent months we have continued [...]
Gaming on the rise among young children
It has been almost two and a half years since we discovered at Stroom that we do have a lot of advertisers who focus on the toy market or kids market and that there are actually very few insights available for this specific group of advertisers when it comes to this young target group. Thus, the [...]
Whitepaper "Advertising on radio in digital times"
Advertising on radio in digital times Digital audio is hot. Radio is increasingly listened to on the go via apps, and research firm Catalys expects 100 million smart speakers to be sold in 2018. 40% of the Dutch population sometimes listens to podcasts. Want to know how to deal with this as an advertiser? Download [...]