If companies want to grow, they must look at the market in a different way than before. A strong brand is essential to this. The experience at the team at STROOM, which combines specialist knowledge of media with a focus on marketing communications, matches that.
'Energy for growth,' is the motto of STROOM, media agency and partner in communications.
Creating partnerships will be more important than ever in 2023, Martijn Jaartsveld, Strategy Director at STROOM, makes clear. "Clients need an advisor who thinks with them as a partner." Jaartsveld points to the highly fragmented media usage. "We start using more and more medium types, but we don't spend more time on all those different media. That requires closer cooperation within the triangle of client, advertising and media agency.
Attention to the brand
What got you here, won't get you there is a saying that therefore applies more than ever, indicates Managing Director Samantha Catsburg. "For our clients, a lot is changing - and continuously." This means that clients have to approach the media with a new strategy. "It is both the challenge and the opportunity to translate our knowledge into today's media strategy.
The need for a partner in communications is also seen by the team at STROOM in its cooperation with clients. "Where clients used to give a very unambiguous briefing, with clear goals in terms of performance, for example, there is now much more attention to the brand," is Catsburg's experience. And for good reason, Jaartsveld adds. "Because building - and communicating - the brand is more important than ever." By communicating your brand always-on, you maintain mental market share and the brand emerges when it matters. The importance of a strong brand is increasingly important in the fragmented media landscape.
Dutch profile
STROOM with a young and dynamic team not only has knowledge of the total media palette, but also pays close attention to marketing communications. "The better we understand the client's marketing communications, the more effective the media plan we can put together explains Jaartsveld.
The team at STROOM thrives in this regard when working for and with medium-sized advertisers with a recognizable Dutch profile. Catsburg: "In a situation where the mutual teams get along well and there is room for mutual growth."
This article previously appeared in Emerce best companies in E-business 2023