Ambassador for life
As STROOM , we have been working for Justdiggit since the beginning (2012). Justdiggit is a non-profit organization dedicated to fighting climate change by greening Africa. This greening is necessary to prevent the global temperature increase from exceeding 2°C. At the beginning of October I, Samantha Catsburg and CEO of STROOM, had the opportunity to work with Justdiggit [...]
CEO Samantha Catsburg on Adformatie: 'With mediacommerce , brand building and performance must touch'
Candid media agencies M2|OC and STROOM integrated under the name STROOM in early July. CEO Samantha Catsburg talks in this interview with Adformatie about what that means for the agency and its clients, and how STROOM is betting on the new category Mediacommerce. How has the industry reacted to the announcement that M2|OC and STROOM are becoming one? 'For [...]
STROOM answered media questions #3: What to look for when composing your media target group?
Annual plans! The summer vacations are over, the fourth quarter is approaching: the time for annual planning has come again. What will be the most important products with which you will enter the market next year? How will you continue to invest in your brand and which target group will you focus on? Again this year, the only constant is change. Of course [...]
Agency Lead Samantha Catsburg in FONK - The Power of Scale
The new STROOM is explained by Samantha Catsburg and Martijn Jaartsveld in the latest edition of FONK. Read how we are ''Energy for Growth,'' central to clients and colleagues.
What's old in TV land?
On Jan. 16, RTL/Adconnect presented the 2019 TV/Video key facts at Eye Film Museum. It was a look back over the past few years (with the latest survey date being 2018), in which no surprises were presented: linear TV viewing time shows a declining trend, but is still the leader within total video. By reporting various forms of [...]