Media agency STROOM and performance agency M2|OC are merging under the name STROOM.

The agency will focus on "Mediacommerce", making it the first in a new category of media agencies. Media agencies M2|OC and STROOM, both part of the Candid platform, announce the integration of the agencies. As of July 3, we will operate jointly under the name STROOM: energy for growth. The agency will be led by Samantha Catsburg [...]
Justdiggit Bundraiser 2024: STROOM Game Night a huge success!

The Justdiggit x STROOM event, was another great success this year. On this special night, we organized a Game Night with various nostalgic games to collect bunds. Bunds are pits where rainwater is collected so that the water has time to soak into the ground. Because of this, the water does not [...]
Emerce Digital Marketing Live 2024: Insights and Inspiration from Team STROOM

On June 6, more than 2,000 visitors gathered for the Emerce Digital Marketing Live event. Our team of Digital Communications Consultants attended and shares the valuable insights and inspiring moments! Patricia van Zon highlight "Creativity and distinctiveness are essential for effectiveness. With the rise of AI, the danger of standardization is great, [...]
The power & expectations around retail media

In the world of digital marketing, brands are constantly looking for effective ways to reach and engage their target audience. One of the emerging advertising opportunities looming in this context is Retail Media - a form of marketing that offers the potential to bring brands closer to consumers at the point of purchase. What is Retail [...]
Health insurer ONVZ chooses STROOM

Healthcare insurer ONVZ from Houten has chosen media agency STROOM after an extensive and intensive pitch process. STROOM will be responsible for media strategy, planning and purchasing. ONVZ is an independent not-for-profit health insurance specialist that offers policyholders first-class health insurance with optimal freedom of choice, very generous reimbursements and excellent service. This gives insureds quick access to care that [...].
The impact of phasing out 3rd party cookies

Phasing out 3rd party cookies has a significant impact on advertisers and requires them to adapt their strategies to continue operating effectively in the changing digital landscape. STROOM gathered some frequently asked questions from clients and associates and had Robin Sparnaaij, Campaign Director at STROOM, answer them. What are cookies? There are different types of [...]
The fantastic work of Justdiggit

Why Justdiggit? Global warming, overexploitation of farmland, tree cutting and overgrazing are causing the soil to dry out. This drought leads to desertification and land degradation, making it difficult to obtain food, crops, fresh water and natural resources, such as firewood, from the land. Especially in vulnerable [...]
STROOM introduces: Mariët van der Valk

We like to introduce our colleagues to you. In this interview we introduce you to Mariët, Junior Digital Communications Consultant in Rotterdam and Amsterdam. Who are you?My name is Mariët van der Valk, 23 years old and I live in Rotterdam. I studied Business Administration at Erasmus University and then went on to complete the master [...]
Hear, see or shut up?

What senses should you stimulate for more interaction with the target audience? We build a stronger brand with long-lasting associations. But how do you do this? The world of marketing is all about creating memorable experiences that leave a lasting impression on the audience. A powerful way to achieve this is through recognizable [...]
The Concertgebouw expands collaboration with STROOM

The Concertgebouw is bundling all media purchasing (offline and online) at STROOM as of March 1. With this we are realizing the desire to be able to purchase, optimize and evaluate more centrally. STROOM will be responsible for the entire media strategy, planning, purchasing and optimization of the various campaigns. By combining smart data management and bundled media buying, we will [...]