Quickly grabbing attention: 7 practical neuromarketing tips
In recent years, the ad landscape has become considerably busier, with a huge increase in both ads and content. Despite this abundance of ads, it is notable that certain ads still manage to stand out. Suddenly, it has your attention. But why exactly? There is a very good chance that this is a sample [...]
The increasingly important role of AI in marketing and media
Artificial Intelligence (AI) has been a "hot topic" for nearly 10 years. But to what extent do marketers really use AI tools? And more importantly; How can marketers use AI? Although we see more and more marketers and companies using AI tools, there is still a lot of untapped potential. After all, AI is going to play an increasingly important role [...]