STROOM & The Media Partnership continue together
STROOM and De Media Maatschap (DMM) will continue together under the name STROOM - Energy for growth. As of October 2021, DMM is affiliated with the Candid platform and the first steps have been taken towards a far-reaching cooperation with STROOM. The daily management of the new STROOM is formed by Samantha Catsburg (Agency lead Rotterdam), Willem-Jan [...]
What can a psychologist like Daniel Kahneman add to your media strategy?
The beauty of working in the communications industry is that you get to deal with many influences, trends, research, opinions and ideas on a daily basis. That's what keeps our profession exciting, interesting and challenging. Then the beauty of strategy is that you can combine all those elements into an optimal and powerful stroom (no pun intended:-). Take scientist Daniel [...]
FONK column Martijn Jaartsveld: Bully power and kids marketing: does it still work?
From a media perspective, a reach problem has arisen for kids aged 6-12 because of the disappearance of advertising opportunities. How can you reach kids in media? Does that make sense? Is there no other way? Read here the FONK column by Martijn Jaartsveld, Strategy Director at STROOM
FONK column Martijn Jaartsveld: Corona: the ideal moment!
One of the benefits of a crisis is that it forces you to look at things in a different way. There are three good reasons to rethink your communications strategy right now.