Extended due to success: STROOM books, viewing and listening tips! This time with the theme: Work. Better work. For everyone who wants to keep developing.
- Book: Good/Bad strategy
Widely acclaimed as one of the best books on strategy. It is a collection of cases from the mainly American economy. But the structures and insights on which it worked are not much different from ours. Every example does have an "A-ha" moment. Very broad field of examples from business economics to distribution and communications.
Good book for anyone who is or becomes more interested in marketing strategy and the big picture.
- Power Brands 2.0
Highly recommended if you want to learn more about positioning and brand power.
Read all about the magic word of brands and imparting a "desire for the sea."
Accessibly written with recognizable examples. Marc Oosterhout is a brand strategist with years of experience in advertising and consultancy. Like no other he understands the emotion surrounding a brand and knows how to translate it into striking and effective campaigns.
- Strong Digital Brand
An up-to-date and comprehensive book on brand and digital communication. With a nice balance between theory (including Byron Sharp) and practice. For years, we focused digitally on clicks and data. Brand building seemed old-fashioned. But now it seems to be turning around. The digital rack is now empty: where to go from here! brand builders need to start filling it. How to do that in this digital age you will read in this book. Ingmar de lange is a well-known strategist and helps brands move forward. Ingmar teaches at Beeckesteijn and Neijenrode and Eurib, among others. Marketing book of the year: that is not for nothing of course
- The humbug effect
The Moped Effect is the podcast about nudging, influence and behavior.
Season 1 focused on theory, season 2 focused more on practice.
Open discussions between Eva van den Broek (behavioral scientist), and Tim den Heijer (advertising executive). Together they teach you to recognize, avoid and apply the everyday phenomena that influence your behavior. Also recommended as a book!
