STROOM introduces: Jaimy Eymael
We like to introduce our colleagues to you. In this interview we introduce Jaimy, Jr. Digital Communications Consultant at STROOM Amsterdam. Who are you?I'm Jaimy, 23 years old, and was born in beautiful South Limburg where I lived until March this year. South Limburg has now been exchanged for the vibrant [...]
Launch new AIDS Fund campaign: AIDS is fixable, so what are we waiting for?
Today marks the launch of Aidsfonds' new campaign. With this campaign, AIDS Fund wants to bring attention to the fact that more than 9 million people worldwide are still waiting for life-saving medicines. Most of them do not have access to HIV care because they are discriminated against for who they are.The knowledge and medicines are there [...].
STROOM tips #7: Action in the summer
During these summer days, you may begin to feel bored. But for that, we have some viewing tips to fight boredom. Special Forces VIPS As many as fourteen recruits, both known and unknown Dutchmen, participate in the toughest training in the Netherlands and undergo their greatest fears. During this exclusive training, the candidates are [...]
STROOM introduces: Terrence Tang
We like to introduce our colleagues to you. In this interview we introduce you to Terrence, Jr. Digital Campaign Manager at STROOM Amsterdam. Who are you? My name is Terrence Tang, a driven and ambitious professional with a passion for marketing and communication. With 24 years on the clock, I was born and raised in [...]
Radio listener is less station loyal than thought
STROOM RTV update July 2023: NMO listening survey 2023Seven months we are on the road with the new NMO listening survey. An entirely new measurement methodology within a medium type does not happen often. With that, we were on the eve of the great unknown. "What impact will this new survey have on our years of radio knowledge?" is the big question on every [...]
Radio auction completed: what next?
On Tuesday, July 4, 2023, the battle broke out in radio land to secure a spot on the FM band starting in September 2023, for a period of 12 years. Since listening via FM still contributes 50% of total listening time, audibility remains of great importance for both market share and advertising revenues of [...]
My time as a content marketing intern at STROOM
From the beginning of September until the end of January, I, Jim Tulen, had the opportunity to take on the Content Marketing Intern position at media agency STROOM . Here I am happy to look back on the fun activities I had the opportunity to perform for STROOM. Background I started my third year as a college student with a blossoming passion for media and content but still [...]
Break through the growth plateau
Strategy director, Martijn Jaartsveld, describes on Cstories, MT/Sprout's blog, how to break through the growth plateau through a Dual Duty strategy.Read more here:
CEPS and Digital out Of Home: a fine marriage
Hero B'tween, operator Global and research firm Validators investigated with STROOM the ways in which Digital Out-of-Home contributes to Category Entry Point (CEPS) loading.The study looked at the growth of mental market share within increasingly fragmented media consumption. Read more in this article from MarketingTribune: https://lnkd.in/ew2wM7WE
National Listening Survey 2023: Next step in cross-media insights
2023: a new year full of interesting developments! Media never stands still, and certainly not in 2023.January 1, 2023, the new National Listening Survey started, and it is far from boring.A lot has already been written about it but what is a must to remember? And what are the [...]