STROOM introduces: Xerx Dijkstra
We like to introduce our colleagues to you. In this interview we introduce you to Xerx, Research & Insights intern at STROOM Rotterdam. Who are you? My name is Xerx Dijkstra. I am 22 years old and come from Almere. I am currently in my third year of studying Business Administration at [...]
STROOM Getting started for Youth and child protection organizations
After a pitch, STROOM goes to work for all youth protection organizations in the Netherlands and the Child Protection Council. The campaign "What would you do?", developed by communications agency Het Stormt, puts the beautiful but feisty work of youth protection workers, youth rehabilitators and council investigators on the map. The goal of the campaign is to increase understanding [...]
STROOM introduces: Cherelle Klijnzoon
We like to introduce our colleagues to you. In this interview, we introduce Cherelle, People Operations Specialist at STROOM. Who are you? Hi, I am Cherelle Klijnzoon, 32 years old and born and raised in Amsterdam. I'm in a relationship, but I'm not living together yet and I don't have kids yet either, but I do have a [...]
Insights in communication: the divisive pass forward
In this second interview by the VIA Consumer Insights Taskforce, Dick van der Lecq, shares his views on the Maturity Model. The mission of the VIA Consumer Insights Taskforce is to help marketers use insights intelligently in developing marketing and communications strategies. One of the tools they have developed to do this is the "Model of Insights. [...]
Insights in communication: a simplification of the truth
In this first interview by the VIA Consumer Insights Taskforce, we talk to marketers about how they are using the Maturity Model. The mission of the VIA Consumer Insights Taskforce is to help marketers use insights smartly in developing marketing and communications strategies. One of the tools they have developed to do this is [...]
STROOM answers media questions #2: what does the new television survey entail?
After the new radio survey introduced early this year, the television survey is also getting a makeover. From August 28, the new NMO (National Media Research) survey will start. But what exactly is going to change, and why is this new method being adopted now? AV director Roan van Parreren tells us what to expect [...]
STROOM introduces: Fé Schepers
We like to introduce our colleagues to you. In this interview we introduce you to Fé, Content Marketing intern at STROOM Rotterdam. Who are you? My name is Fé Schepers, I'm 19 years old and in my third year of studying Commercial Economics, Creative Marketing & Sales at the Hogeschool Rotterdam. For [...]
STROOM tips #8: Understanding yourself and the world around you
Do you want to get to know yourself and the world around you better? In the latest STROOM tips, you'll find a book and 2 podcasts that will get you thinking. Podcast: How are you like this? Psychologists Thijs Launspach and Lennard Toma explore personality differences in their podcast "How are you like this!" and provide tools [...]