STROOM introduces Mediacommerce
What is Mediacommerce? Mediacommerce is a custom solution developed by STROOM to break through our clients' growth ceiling. Our unique data-driven approach makes media investments fully accountable, with business results leading the way. With Mediacommerce , we combine performance marketing and branding to strike an optimal balance between short-term results and long-term growth. The [...]
Quarterly update
Last quarter there were again plenty of interesting developments in the media landscape. For example, we signal positive developments in the economy and media spending. High viewing figures were achieved on TV by Sports Summer, but 'B&B Vol Liefde' was also a hit (again). Meanwhile, audio consumption remains up, Instagram is testing unskippable ads and we bring in [...]