CEO Samantha Catsburg on Adformatie: 'With mediacommerce , brand building and performance must touch'
Candid media agencies M2|OC and STROOM integrated under the name STROOM in early July. CEO Samantha Catsburg talks in this interview with Adformatie about what that means for the agency and its clients, and how STROOM is betting on the new category Mediacommerce. How has the industry reacted to the announcement that M2|OC and STROOM are becoming one? 'For [...]