Digital comes of age: 5 factors for impactful digital campaigns
The digital advertising market grew by another 5% to 3.7 billion euros of spending in 2023 (Adformatie, April 17, 2024). This makes digital an increasingly important component in the media mix. All the more important to spend every media euro impactfully. Patricia van Zon, Sr. Digital Communications Consultant at STROOM inventoried the most important developments in which known and new [...]