The Concertgebouw expands collaboration with STROOM
The Concertgebouw is bundling all media purchasing (offline and online) at STROOM as of March 1. With this we are realizing the desire to be able to purchase, optimize and evaluate more centrally. STROOM will be responsible for the entire media strategy, planning, purchasing and optimization of the various campaigns. By combining smart data management and bundled media buying, we will [...]