STROOM answered media questions #1: Does longform video online work for your brand?
Common advice for online content is: the shorter, the better. But what if a brand wants to tell a story? From a variety of clients, charities and social organizations, as well as FMCG brands, we are increasingly getting requests to promote a longer video of 1 to 2.5 minutes. It feels contradictory to do this online [...]