Playmobil returns to Stroom and wants to reach adults as well
'The story behind Playmobil is, I think, fairly exemplary of the market,' explains the strategy director of Stroom . The iconic toy brand Playmobil has chosen Stroom as its new media agency in the Netherlands. And that feels like coming home, says Martijn Jaartsveld, strategy director of Stroom. After all, Playmobil was already a client between 2005 and 2020. After a relatively short foray into [...]